The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.
Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.
One of the projects chosen was that of the Tourist Apartments “Las Cuatro Esquinas”, in collaboration with the creative company Atakama and the data and digitalisation expert Optitur. The aim of this collaboration is to develop a project on cultural implementation and data collection.
The main idea of this project is the creation of a cultural environment related to small spaces for the development of micro-theatre, happenings, monologues, live music and all those activities that highlight the relationship between culture and tourism.
The main objective is to get momentum for this sector and to increase the variables for measuring data on tastes, profiles, impact of culture and technology, etc. Technology plays an important role in two ways: the generation of virtual spaces for the implementation of activities and data management to consolidate the offer and to be able to draw up a digital marketing plan with guarantees of reaching the greatest number of users/tourists.
Although they operate as a micro-company, their commitment to tourism and culture makes them think that the management of live entertainment will attract other small companies to collaborate and improve the impact of the proposal.
Tourist appartment located a few metres walk from the Plaza Mayor.
Company that provides high added value technological solutions and services to clients in the tourism sector.
Extremadura-based company specialising in cultural management and production.
