On 4 December, the Faculty of Business, Finance and Tourism in Cáceres will host the Sports Tourism Entrepreneurship Day, organised in collaboration with the Faculty of Business, Finance and Tourism, the Faculty of Sports Science, the Extremadura Sports and Leisure Cluster, and the Extremadura Tourism Cluster. This initiative aims to establish sports tourism as a strategic growth segment, fostering its economic, social, and cultural development in the cross-border regions of Spain and Portugal.
A space for learning, innovation, and networking
The event aims to equip entrepreneurs, students, and professionals with key tools and knowledge to design sustainable and competitive projects in the field of sports tourism. This type of tourism, which combines sporting activities with the exploration of destinations, not only boosts the local economy but also promotes values such as sustainability, teamwork, and well-being.
Throughout the event, presentations and panels will be delivered on practical experiences, future trends, and success stories in sports tourism. Additionally, discussions will explore how collaboration between the public and private sectors can create opportunities in this rapidly growing field.
Featured Programme
The event will include an institutional welcome by representatives from the universities, the Regional Government of Extremadura, and the involved Clusters, including:
- Héctor Valentín Jiménez Naranjo, Faculty of Business, Finance and Tourism, University of Extremadura.
- Vicente Luis del Campo, Faculty of Sports Science, University of Extremadura.
Representatives from the Directorate-Generals of Sports and Tourism of the Regional Government of Extremadura.
- Pilar Acosta, Vice President of the Extremadura Tourism Cluster.
- Rosario Pérez Alonso, President of the Extremadura Sports and Leisure Cluster.
The main activities include:
- Introductory lecture: “Entrepreneurship in Sports Tourism: An Approach from the EntreComp Framework”
- Fabián Quesada Gómez (Managing Director of ADESP).
- Panel 1: Experiences in Sports Tourism.
- Marathon Tourism: Horizontes PT
- First Blue Flag for a Tourism Company: PANTHOS, Inclusive Sport and Leisure
- Entrepreneurship in Ecotourism: ADASTRA/EBIKES Hervás
- Moderator: Héctor Valentín Jiménez Naranjo, Faculty of Business, Finance and Tourism, University of Extremadura
- Panel 2: Future and Trends in Sports Tourism
- Sustainable Sports Tourism: Biosphere Extremadura
- Impact of Amateur Events: MADCUP
- Review and Proposals for FITUR Sports’ Third Edition
- Moderator: Vicente Luis del Campo, Faculty of Sports Science, University of Extremadura
- Round Table: “From University to Society: Entrepreneurship in Sports Tourism”
- Representatives from the Regional Government of Extremadura, the University of Extremadura, the Tourism and Sports Clusters, and ADESP will discuss the connection between academia, society, and sports entrepreneurship. Moderator: Rosario Pérez Alonso, President of the Extremadura Sports and Leisure Cluster.
An opportunity for students and professionals.
This free event, requiring mandatory registration, is open to students, sports technicians, tourism managers, and professionals in the sports and tourism sectors. Attendees will receive a participation certificate.
- Venue: Faculty of Business, Finance and Tourism, Graduation Hall, Cáceres.
- Date and time: Wednesday, 4 December, from 17:00 to 19:30.
- Additional information: info@clusterdeporteyocio.es
This event represents a unique opportunity to connect with experts, explore new ideas, and strengthen the link between tourism and sport in a cross-border context.
