Extremadura is ready to dazzle at FITUR 2025, with an agenda designed to showcase the best of the region: its culture, gastronomy, and commitment to sustainability. The Extremadura stand will offer activities such as panel discussions, gastronomic tastings, interactive workshops, and presentations of local products, with the goal of positioning the region as an innovative and high-quality tourist destination.

With spaces dedicated to networking and professional promotion, the programme promises to attract the attention of visitors and professionals.

Check the full programme here:

On 13 February 2025, Cáceres will host a new edition of TecnoHotel OnTour, an event designed to bring together professionals from the tourism and hospitality sectors to discuss key topics such as digitalisation, innovation, and sustainability. The event, to be held at partner venue Gran Hotel Don Manuel, is positioned as a key platform for hoteliers, technology providers, and key tourism stakeholders, aiming to strengthen the sector’s competitiveness and establish Cáceres as an innovative tourism destination.

This event is held to promote sustainable tourism in Extremadura and strengthen collaboration between the public and private sectors. With tourism representing 7% of the regional GDP, initiatives like TecnoHotel OnTour aim to attract investment, generate employment, and establish a more innovative and environmentally friendly tourism model.

Agenda for TecnoHotel OnTour Cáceres

The event will run from 9:00 AM to 3:00 PM, featuring a dynamic format that includes:

• Presentations and Panel Discussions: Topics on digital trends and sustainable strategies.
• Networking and Speed Dating: Opportunities to establish connections and foster collaboration among sector stakeholders.
• Coffee Break and Cocktail Reception: Moments to strengthen relationships in a relaxed and professional setting.

Impact on the Region

The event aims not only to equip tourism sector stakeholders with digital tools but also promises a positive impact on the local economy. Cáceres will position itself as an innovative destination, attracting investment and strengthening the regional tourism offering.

Why Attend?

• Discover digital tools to improve accommodation management.
• Connect with technology providers and public administrations.
• Contribute to the development of a sustainable tourism model.

Registrations Open

Don’t miss the chance to be part of the future of tourism in Cáceres. Reserve your spot and join a day that will mark a turning point for the region’s tourism.

The Extremadura Tourism Cluster is launching a new tender process under the principles of publicity, competition, transparency, confidentiality, equality, and non-discrimination. Managed as a minor contract, this process aims to promote nautical tourism through a strategic study of the Tajo Nautical Destination, focusing on the Alcántara Reservoir and its connection to the Beira Baixa region in Portugal.

Purpose of the Tender

El objetivo principal de la licitación es la contratación de una empresa especializada en turismo náutico para desarrollar un estudio de planificación estratégica que contemple:

• Geographical delimitation of the destination and barrier analysis.
• Identification of collaborating entities and analysis of local heritage.
• Evaluation of potential stops and complementary land routes.
• Strategic planning of actions for the creation of sustainable and marketable tourism products.

Additionally, the study will include the design of nautical-terrestrial itineraries that connect the region and promote local economic and tourism development.

Timeline of the Process

• Tender Advertisement: 5 to 12 December 2024
• Tender Closing: 12:00 PM, 12 December 2024
• Selection of Awarded Company: 12 and 13 December 2024
• Announcement of Winning Company: 16 December 2024

Key Dates for Deliverables:

• First Draft: 30 December 2024
• Second Draft: 30 March 2025
• Final Submission: 30 June 2025

Project Description

The study is part of the RED CIFT Project (Network of Cross-Border Iberian River Cruises), an initiative designed to position river cruises between Spain and Portugal as a prestigious international tourism brand. This effort aims to connect the natural and cultural heritage of both regions through sustainable nautical itineraries, offering unique experiences for visitors while generating a positive impact on the local economy.

Award Criteria

The contract will be awarded to the most economical proposal that meets the technical specifications of the project. In the event of a tie, factors such as the percentage of employees with disabilities in the workforce of the participating companies will be considered.

The Technical Specification is attached, detailing all requirements and the scope of the requested services. If you are interested, we invite you to submit your proposal within the stipulated deadline. We remain available for any questions or clarifications.

On 12 December, AldeaLab will host a networking event designed to foster collaboration and the exchange of ideas among companies, institutions, and associations based at the centre. The event will take place at the Garaje 2.0 Building in AldeaLab, from 9:45 to 12:00, offering a dynamic space to connect, get inspired, and create opportunities.

An Agenda to Connect and Grow

The event offers a programme designed to facilitate connections and enhance collaboration. Highlights include:

• Express Presentations: Each participant will have one minute to present their project using the Elevator Pitch technique, a dynamic way to capture attention and generate interest.
• Personalised Meetings: Attendees can schedule one-on-one meetings to explore collaborations and delve deeper into their interests.
• Motivational Talk: Anabel Domínguez Pardo will inspire attendees with tools and strategies to achieve their goals.
• Lively Breakfast: A relaxed and open environment to share ideas and network.

Preparations for Success

The AldeaLab team has worked diligently to ensure the success of the event. Participating companies have received personalised guidance to prepare their presentations, and preliminary meetings have been coordinated among those interested in establishing strategic collaborations.

An Ecosystem of Innovation

This event is part of AldeaLab’s strategy to strengthen its community and foster a dynamic and collaborative innovation ecosystem. Through initiatives like this, the centre aims to provide its members with tools and spaces to learn, connect, and grow, encouraging the creation of synergies among all participants.

Event Details

• Date: 12 December
• Time: 9:45 to 12:00
• Venue: Garaje 2.0 Building, AldeaLab

Attendance Confirmation: Interested individuals can confirm their participation by writing to rocio@atakamasl.com

AldeaLab invites all interested companies and institutions to take part in this day of connection and growth.

On 4 December, the Faculty of Business, Finance and Tourism in Cáceres will host the Sports Tourism Entrepreneurship Day, organised in collaboration with the Faculty of Business, Finance and Tourism, the Faculty of Sports Science, the Extremadura Sports and Leisure Cluster, and the Extremadura Tourism Cluster. This initiative aims to establish sports tourism as a strategic growth segment, fostering its economic, social, and cultural development in the cross-border regions of Spain and Portugal.

A space for learning, innovation, and networking

The event aims to equip entrepreneurs, students, and professionals with key tools and knowledge to design sustainable and competitive projects in the field of sports tourism. This type of tourism, which combines sporting activities with the exploration of destinations, not only boosts the local economy but also promotes values such as sustainability, teamwork, and well-being.

Throughout the event, presentations and panels will be delivered on practical experiences, future trends, and success stories in sports tourism. Additionally, discussions will explore how collaboration between the public and private sectors can create opportunities in this rapidly growing field.

Featured Programme

The event will include an institutional welcome by representatives from the universities, the Regional Government of Extremadura, and the involved Clusters, including:

• Héctor Valentín Jiménez Naranjo, Faculty of Business, Finance and Tourism, University of Extremadura.
• Vicente Luis del Campo, Faculty of Sports Science, University of Extremadura.

Representatives from the Directorate-Generals of Sports and Tourism of the Regional Government of Extremadura.

• Pilar Acosta, Vice President of the Extremadura Tourism Cluster.
• Rosario Pérez Alonso, President of the Extremadura Sports and Leisure Cluster.

The main activities include:

• Introductory lecture: “Entrepreneurship in Sports Tourism: An Approach from the EntreComp Framework”
  • Fabián Quesada Gómez (Managing Director of ADESP).
• Panel 1: Experiences in Sports Tourism.
  • Marathon Tourism: Horizontes PT
  • First Blue Flag for a Tourism Company: PANTHOS, Inclusive Sport and Leisure
  • Entrepreneurship in Ecotourism: ADASTRA/EBIKES Hervás
  • Moderator: Héctor Valentín Jiménez Naranjo, Faculty of Business, Finance and Tourism, University of Extremadura
• Panel 2: Future and Trends in Sports Tourism
  • Sustainable Sports Tourism: Biosphere Extremadura
  • Impact of Amateur Events: MADCUP
  • Review and Proposals for FITUR Sports’ Third Edition
  • Moderator: Vicente Luis del Campo, Faculty of Sports Science, University of Extremadura
• Round Table: “From University to Society: Entrepreneurship in Sports Tourism”
  • Representatives from the Regional Government of Extremadura, the University of Extremadura, the Tourism and Sports Clusters, and ADESP will discuss the connection between academia, society, and sports entrepreneurship. Moderator: Rosario Pérez Alonso, President of the Extremadura Sports and Leisure Cluster.

An opportunity for students and professionals.

This free event, requiring mandatory registration, is open to students, sports technicians, tourism managers, and professionals in the sports and tourism sectors. Attendees will receive a participation certificate.

• Venue: Faculty of Business, Finance and Tourism, Graduation Hall, Cáceres.
• Date and time: Wednesday, 4 December, from 17:00 to 19:30.
• Additional information: info@clusterdeporteyocio.es

This event represents a unique opportunity to connect with experts, explore new ideas, and strengthen the link between tourism and sport in a cross-border context.

Check the full programme and secure your spot at the event through the following links:

The Medellín Town Council has announced the programme for the II Transhumance Festival “Condado de Medellín,” an event taking place from 14 to 17 November 2024. Over these days, homage will be paid to the transhumant tradition and rural life through cultural, gastronomic, and discussion activities.

Saturday, 16 November, will be the central day, featuring a colloquium at the Roman Theatre of Medellín from 12:00 pm. The President of the Extremadura Tourism Cluster, Mª José García Curto, will share her perspective on transhumance as a driver of tourism development in the region, highlighting its potential to boost the local economy. Joining her, experts such as Julián Mora Aliseda (UEX) and José Manuel Benítez Medina (Junta de Extremadura) will discuss topics including the agro-livestock impact and animal welfare. The day will also include the presentation of the I “Condado de Medellín” Award and a performance by the Municipal Music Band.

The programme features a gastronomic experience on Friday, 15 November, at the Quinto Cecilio Restaurant, and a transhumance journey on Sunday, 17 November, concluding with a community gathering including a lamb roast and folk music. This festival represents an opportunity to highlight rural heritage and the tourism potential of transhumance in Extremadura.

The Extremadura Tourism Cluster welcomes Martural, a company dedicated to transforming rural areas into unique and sustainable tourist destinations. Their inclusion strengthens the Cluster’s mission to boost the region’s tourism development, promoting Extremadura’s cultural and natural wealth.

Innovation and Commitment to the Rural World

Martural specialises in showcasing the best of each rural area, from its landscapes and traditions to its untold stories. The company focuses on collaborating with local communities to create attractive destinations that reflect the essence of each place. Its work not only aims to attract those who love rural tourism but also to revitalise the local economy and preserve cultural heritage.

The services it offers include:

• Tourism Consultancy: Assists in transforming any territory into a competitive and desirable destination.
• Tourism Marketing: Designs strategies that connect the destination’s stories and essence with the hearts of travellers.
• Technical Assistance and Training: Supports communities in the sustainable growth of their projects and promotes continuous learning.

A Shared Vision

Martural’s inclusion in the Extremadura Tourism Cluster strengthens the commitment to sustainable development and respect for rural areas. Its collaboration-focused and impact-driven approach aligns perfectly with the Cluster’s objectives of positioning Extremadura as a leading tourist destination, highlighting its authenticity and connection to heritage. With this new partnership, Martural and the Cluster will work together to boost rural tourism in Extremadura, creating opportunities, preserving cultural heritage, and building stronger communities.

Welcome to the Cluster, Martural. A new chapter begins for rural tourism in the region!

On 6 November, the World Congress of Inland Tourism was presented in Cáceres, an event aimed at positioning the Iberian Peninsula as a unified destination for inland tourism, highlighting its cultural, historical, and natural richness. The congress, organised by the Iberian Association of Inland Tourism (AITI), will be held from 26 to 28 November at the San Francisco Cultural Complex and will bring together representatives from over 12 countries and the business sector, all interested in exploring a territory that, as AITI president Miguel Martins noted, “belongs to two countries but is one destination.”

During the presentation in Cáceres, Martins emphasised the importance of joining forces to “market two countries as one destination.” He asserted that the future of inland tourism on the Iberian Peninsula relies on effective collaboration, where communication and shared projects help reinforce this unified vision.

The event is supported by the Provincial Council of Cáceres, whose president, Miguel Ángel Morales, expressed the institution’s commitment to promoting Cáceres and its province. According to Morales, hosting this congress in the city is a unique opportunity to further Cáceres’s bid for the European Capital of Culture 2031.

An International Programme to Boost Inland Tourism

The congress will feature experts and academics from 42 universities worldwide, as well as economic and business representatives from multiple countries, who will explore the tourism potential of Extremadura and Beira Baixa. The lack of overcrowding in these destinations is one of their main attractions, a quality the organisers aim to highlight to attract tourists interested in authentic and sustainable experiences.

Among the scheduled activities is a fam trip (familiarisation trip) for tour operators, following a route based on the settings of the series House of the Dragon, passing through Monsanto, Malpartida de Cáceres, Cáceres and Trujillo.

Registrations Open

Those interested in attending the World Congress of Inland Tourism can register until 22 November via the official website: https://aitiweb.org/es/cmti2024/

The Extremadura Tourism Cluster has initiated a new tender process, guided by the principles of publicity, competition, transparency, confidentiality, equality, and non-discrimination. This procedure will be conducted under a competitive bidding framework.

The purpose of the tender is the acquisition and installation of cameras with artificial intelligence technology, as well as the implementation of a data management platform. These actions are aimed at incorporating advanced technology for the monitoring and conservation of cultural heritage, in line with the protection objectives of the ILUMINA Project.

Key Dates for the Tender Process:

1. Tender Advertisement: From 24 October to 7 November 2024.
2. Tender Deadline: 7 November 2024, at 12:00 PM.
3. Offer Evaluation and Service Company Selection: 7 and 8 November 2024.
4. Announcement of Selected Company: 12 November 2024.

Delivery Deadlines:

1. Camera Installation: By 31 December 2024.
2. First Simplified Version of the Platform: By 31 December 2024.

Project ILUMINA Description

The ILUMINA Project, focused on the cross-border regions of Extremadura and Alentejo, aims to promote sustainable tourism through the ornamental illumination of heritage sites. The initiative seeks to transform cultural and historical resources into night-time tourist attractions, encouraging local development. Its main objectives include promoting night-time tourism, creating new economic opportunities in the tourism industry, and ensuring sustainability. The project also involves implementing pilot projects at a hermitage and two castles.

The Technical Specification is attached, detailing all requirements and the scope of the requested services. If you are interested, we invite you to submit your proposal within the established deadline. We remain available for any queries or clarifications.