After completing the CulTourData project, we had the opportunity to speak with José Carlos Hernández, Management Manager at Natural&mente Accommodations, who shared his final reflections on the project.

The resources invested in CulTourData were allocated to strengthening the digital skills of the team, improving the quality of online services and products, and enhancing creativity for the development of an effective communication strategy on social media.

One of the most notable achievements was the significant improvement of the Natural&mente Accommodations website, as well as the optimization of booking and purchasing processes, which has provided greater convenience and satisfaction to customers.

The accomplishments have been remarkable: from the considerable enhancement of the website and the streamlining of booking processes to the expansion of services offered, including options such as electric bike rentals and gastronomic tips, which have enriched the guest experience at Natural&mente Accommodations.

After completing the CulTourData project, we conducted an interview with Helga González, Deputy Director at Hotel Soho Boutique Casa Don Fernando, to gather her final reflections. What was the main reason that led you to participate in the project? Do you believe that the benefits will primarily reach your company, the customers, or both parties? Among other questions.

The project focuses on implementing a marketing strategy based on the analysis of customer behavior data. Its main objective has been to create a new product linked to the cultural identity of the brand. The goal was to develop an immersive experience related to the city of Cáceres and establish an annual event that positions the brand as a reference in the sector, leading to an increase in visits to its website and, consequently, improvements in its commercial figures.

The final outcome of the project will be an interactive comic designed to enhance the online experience of existing customers and attract new profiles that may become potential customers in the future. Additionally, the creation of an annual award linked to visual arts has been conceived. Both products have the ability to adapt to other cities where the brand has a presence.

The Extremadura Tourism Cluster, the School of Industrial Organization (EOI), and CCIEX-Mnemo Cybersecurity have signed a collaboration agreement to manage and implement the Active Cybersecurity grants.

The Extremadura Hotel joins the Cluster as a new partner. Located strategically in the heart of Cáceres, this four-star establishment offers an exceptional experience that exceeds expectations.

One of the hotel’s most outstanding features is its versatility in terms of meeting spaces. From intimate rooms for gatherings to large event halls, all are equipped with the latest technology to ensure the success of every occasion.

The hotel’s exclusive services are another hallmark. From the authentic regional café to the outdoor swimming pool, guests can enjoy a variety of amenities designed to meet even the most discerning needs. Additionally, the hotel’s private parking includes charging stations for electric cars and features an elegant pub where guests can unwind after a day of work or tourism.

The Extremadura Hotel’s commitment to excellence is unwavering. Every detail, from arrival to departure, is carefully attended to ensure an unforgettable experience for all guests. This commitment is reflected in an impressive satisfaction rate of 90%, underscoring the hotel’s dedication to providing a luxurious and comfortable stay.

With its inclusion in the Cluster, the Extremadura Hotel not only enriches the region’s hotel offering but also sets new standards of distinction and quality for the sector.

We are pleased to announce that GLOBAL REAL ESTATE has joined our network as a new strategic partner. With over 20 years of experience in transactional consultancy, it is an independent firm highly specialized in the leisure industry, with a prominent focus on the hotel, restaurant, and tourism sectors.

With a highly qualified team, it provides transactional consultancy services focused on the sale, rental, and management of hotel assets. Its boutique approach has gained the trust of a broad client portfolio, including large chains, family offices, investment funds, and small property owners.

GLOBAL REAL ESTATE demonstrates a commitment to excellence, professional ethics, integrity, and transparency. Furthermore, it promotes sustainability, not only by minimizing its environmental impact but also by advising its clients on this important objective.

Committed to excellence and professional ethics, they are distinguished by their personalized approach, offering tailor-made solutions that adapt to the specific needs of each client. Their commitment to the environment and the pursuit of sustainable solutions reflect the values shared by our community.

With a highly qualified team and extensive experience in all phases of transactional operations, GLOBAL REAL ESTATE joins the Extremadura Tourism Cluster to contribute to the growth and innovation in the tourism and leisure industry.

We extend a warm welcome and look forward to closely collaborating to drive the development of the hotel and tourism sector!

Aloha Turia, specialized in vacation rentals and short stays, has automated and digitized processes such as reservations, payments, check-in, and check-out. This update has significantly increased their competitiveness, allowing them to dedicate more time to improving guest experiences and the quality of their services.

Currently, they have focused on improving their sustainability by implementing energy-saving devices, reducing water consumption, and enhancing waste management. Additionally, they have strengthened their supply chain by opting for local suppliers and generating employment in the community.

Aloha Turia’s digitalization process aims to digitize all administrative processes, providing their entire team with real-time access to information about reservations, payments, billing, and identification control. They aspire to incorporate artificial intelligence to offer guests the best information about events and activities in the area, thus enhancing the customer experience.

To implement these innovations, they have sought to obtain financial grants to partially cover the investment, in addition to considering hiring external experts in digital technology.

The automated and digitized processes so far have allowed Aloha Turia to focus on expanding its main line of business, seeking more attractive properties in rural areas and attracting more visitors, which implies job creation and wealth in the community.

This project includes improvements in digital marketing, such as content strategies, email marketing, and web development to enhance the customer experience.

Cata con Cati, a company dedicated to activities around the world of wine, has experienced increased visibility and availability through the implementation of innovations and digitalization. These initiatives have allowed them to enhance their customer service and foster customer loyalty.

Currently, the company is focused on making its operation more sustainable. Their digitalization strategy involves reducing dependence on platforms like Booking, Civitatis, among others, and having the ability to offer a direct purchasing service through their own booking engine.

To advance this digitalization policy, they have incorporated dedicated personnel and made investments in necessary equipment and resources. The planned investment has enabled them to integrate a booking engine into their own website, which includes privacy policies, data analysis, and the creation of new tourism products in the region.

The project encompasses the creation, development, promotion, and commercialization of new Birding and Astrotourism experiences, subsidized by the Tourism 4.0 project.

Factor Ocio SL, a travel agency and tour operator, implemented on-demand Customer Relationship Management (CRM) software as part of the Tourism 4.0 Project. This software enabled them to efficiently manage customer relationships and enhance purchasing processes. As part of the digitalization process, they planned to increase their staff, leveraging the project grant.

This investment is expected to further optimize the company’s digital marketing, including advisory services, configuration, and implementation of the subsidized CRM.

Genuine Spain has made significant strides in its innovation and digitalization efforts aimed at automating processes, reducing errors, and reaching individual customers more effectively through its B2C channels. Additionally, they are keen on bolstering their cybersecurity measures and utilizing data analytics tools to better understand their customers and tailor their marketing strategies and products accordingly.

Since 2023, Genuine Spain has begun implementing a management program that includes CRM and plans to advance in blockchain and cybersecurity issues. They aspire for their website, which was previously an online sales channel, to regain its original functionality and sell more to end customers without intermediaries to achieve more favorable margins.

Digitalization is a priority for Genuine Spain, although they acknowledge the need for greater knowledge, guidance, and financial resources to progress. Their plan includes training the team and enhancing website security, in addition to investing in tools to digitalize processes. Moreover, they have a team proficient in market and business data analysis.

With the planned investment, they hope to improve customer service, better develop their marketing strategy, streamline procedures for sending travel proposals, and expedite bookings. Furthermore, they aim to better understand their customers and adjust their product and marketing strategies more effectively, rapidly, and securely.

Intelligent Properties Investments SL has achieved significant results and profits from its innovation and digitalization activities, including more agile, efficient, and effective processes, as well as savings in business costs.

Currently, it envisions a digitalization process that includes managing digitized processes with remote access, paperless operations, and decentralized operations across multiple platforms. To carry out its digitalization policy, it invests in equipment and the training of its staff.

The planned investment is expected to result in more efficient processes and contribute to the overall sustainability of the company, enhancing its competitiveness in digital environments and reducing costs in the final balance sheet.

Additionally, the company has undertaken a project in KubiK ACCOMMODATIONS, which involves setting up and launching a system for marketing tourist experiences online. This initiative aligns with its focus on digitalization and innovation, aiming to improve the efficiency and competitiveness of the company in the digital environment.