Genuine Spain has made significant strides in its innovation and digitalization efforts aimed at automating processes, reducing errors, and reaching individual customers more effectively through its B2C channels. Additionally, they are keen on bolstering their cybersecurity measures and utilizing data analytics tools to better understand their customers and tailor their marketing strategies and products accordingly.

Since 2023, Genuine Spain has begun implementing a management program that includes CRM and plans to advance in blockchain and cybersecurity issues. They aspire for their website, which was previously an online sales channel, to regain its original functionality and sell more to end customers without intermediaries to achieve more favorable margins.

Digitalization is a priority for Genuine Spain, although they acknowledge the need for greater knowledge, guidance, and financial resources to progress. Their plan includes training the team and enhancing website security, in addition to investing in tools to digitalize processes. Moreover, they have a team proficient in market and business data analysis.

With the planned investment, they hope to improve customer service, better develop their marketing strategy, streamline procedures for sending travel proposals, and expedite bookings. Furthermore, they aim to better understand their customers and adjust their product and marketing strategies more effectively, rapidly, and securely.

Intelligent Properties Investments SL has achieved significant results and profits from its innovation and digitalization activities, including more agile, efficient, and effective processes, as well as savings in business costs.

Currently, it envisions a digitalization process that includes managing digitized processes with remote access, paperless operations, and decentralized operations across multiple platforms. To carry out its digitalization policy, it invests in equipment and the training of its staff.

The planned investment is expected to result in more efficient processes and contribute to the overall sustainability of the company, enhancing its competitiveness in digital environments and reducing costs in the final balance sheet.

Additionally, the company has undertaken a project in KubiK ACCOMMODATIONS, which involves setting up and launching a system for marketing tourist experiences online. This initiative aligns with its focus on digitalization and innovation, aiming to improve the efficiency and competitiveness of the company in the digital environment.

GeoCats revolutionized tourism and events through gamification, offering gaming experiences in cities with its own application. Their goal was to become the “Pokemon GO” of tourism. The application allowed tourists to avoid prior reservations, being more flexible in their itinerary. The gaming experiences with active challenges made people remember places and stories much better than simply hearing them from a guide.

GeoCats planned to expand its experiences throughout Europe, adding new questions and challenges to its gaming platform and launching games in other cities. Their goal was to add 5-7 new cities per year. Although human resources were limited, with financial assistance, they could improve marketing techniques and the user experience.

The planned investment included improving the gaming platform, adding augmented reality challenges, and enhancing communication with customers through transactional emails. With a larger team, GeoCats would complete its goal of engaging people across Europe.

Insertus optimized teamwork and customer contact through effective implementations, especially in the cloud. Payment and reservation management for events became more efficient, saving time and ensuring more effective financial management. Additionally, reservation systems and data analytics on their website allowed them to design activities and assess program and campaign performance in real-time, enhancing customer loyalty.

In a disruptive reconversion process, they sought to offer experiences based on Augmented Reality and Virtual Reality. They launched activities directly through mobile devices, such as Google Glass, to offer almost personalized responses to demand, without schedules or unforeseen events.

They aim to turn audio or video guides into virtual experiences, visualizing historical and legendary scenes. For this, they required technical and human resources, including programmers, stabilizers, drones, video editors, and visual effects.

The initial investment plan included the implementation of the “History and Legends” route in VR, with the aim of offering a unique interactive experience for tourists, using augmented reality.

Inzulae SLU has implemented digital innovations by installing electronic locks to allow guests to register and access properties with their mobile phones. Additionally, they have developed an application with welcome videos and house tours. The collected information is sent directly to the police and validated in the office, reducing the need for personnel at each property.

The company organizes all its data in Power BI for better decision-making, after facing automation challenges by implementing software in 2023. Their vision includes a fully integrated environment in Power BI to facilitate data analysis and decision-making in each department.

Inzulae SLU aims to improve in key areas such as revenue management, marketing, and customer experience. They plan to invest in software to better understand the market, improve property performance, and optimize marketing and communication strategies. Additionally, they will explore opportunities in web 3.0 to develop a virtual commerce experience.

SETIN RURAL SL (Oleosetin), a company dedicated to the rural sector, is taking steps towards innovation and digitalization. According to its representatives, each activity implemented so far has provided a clearer vision of the company’s direction and the possibilities to explore.

Currently, the company is immersed in a process of analyzing its resources, recognizing that current means are insufficient to achieve its goals. Digitalization emerges as a crucial aspect for its growth, although they acknowledge the need for trained personnel to effectively manage available resources and to implement new technologies. Additionally, SETIN RURAL SL emphasizes the importance of financial contribution to apply the necessary improvements and translate them into tangible results for the company.

Tiempo Activo SL has experienced a 10% increase in its profits after implementing innovation and digitalization activities. Currently, it is immersed in the implementation of virtual reality (VR) activities.

According to its digitization plans, the company seeks to incorporate technology in several phases: first, to use VR to enhance its products, then to implement cloud solutions and strengthen cybersecurity to optimize its procedures, and finally, to improve results through web 3.

To carry out this digitization process, Tiempo Activo SL plans to invest first in equipment, then in product development, and in staff training. It is expected that this investment will make them more competitive and improve the user experience. With the acquisition of VR devices and computer equipment as the first step, followed by the creation of VR content and staff training for technology use. The company expects these actions to result in a 30% increase in sales.

Cata con Cati is a company dedicated to offering unique experiences revolving around the world of wine, gastronomy, and nature. With a wide range of tourist activities, it is committed to providing customized solutions to meet all needs.

The exclusive experiences of “ENTRE VINOS” (Among Wines) invite wine and culture enthusiasts to immerse themselves in the oenological richness of Extremadura. Guided by prestigious sommeliers, participants explore historical cities and natural spots along the Guadiana River. With activities such as Extremadura Vinotour, Vinotour/Cavatour Almendralejo, and Entre Risas y Vinos (Between Laughter and Wines), a unique immersion awaits you in the world of wine and regional gastronomy.

For nature lovers, “ENTRE AVES” (Among Birds) offers a unique birdwatching experience in the dehesa of Puebla de la Reina, as well as a guided route by a local nature expert in the Sierra de Hornachos-Valle Matachel. With two observation hides, participants can immerse themselves in the natural beauty of the region and explore the diversity of birdlife that inhabits these environments.

Dive into the experience of “ENTRE ESTRELLAS” (Among Stars) and discover the world of wine under the starry sky. With guided astronomical observation by experts in astrotourism, participants can make the most of the experience, accompanied by telescopes that will bring them closer to the beauty of the universe. This unique opportunity allows you to marvel at the secrets of the sky while tasting exquisite wines.

Visitors have the opportunity to explore the “ENTRE QUESOS” (Among Cheeses), “ENTRE ACEITES” (Among Oils), and “ENTRE DEHESAS” (Among Dehesas) experiences, immersing themselves in the local gastronomic richness. These activities allow them to discover the secrets of artisan cheese making, taste extra virgin olive oils, and explore the picturesque landscapes of the Extremaduran dehesas. A unique opportunity to enjoy an unforgettable sensory experience.

In addition to all these experiences, the company adapts and customizes its services according to the individual needs of each client. For more information, interested parties can visit the company’s website.

Insertus, a company with a unique vision in the tourism and cultural field, is proud to announce its incorporation into the Cluster as a new partner. With a philosophy rooted in creativity and innovation, Insertus brings a fresh and original perspective to the tourism and cultural landscape.

As a creative company, it stands out for its focus on innovative solutions and unique experiences. From tourism consultancy to the production of performing arts shows, it covers diverse areas of the sector, interpreting new trends and adapting to market demands.

Moreover, Insertus has undergone a significant digital transformation, bringing its services and personalized experiences closer to clients and users worldwide. This strategic adaptation reflects its commitment to excellence and continuous evolution.

The team comprises committed and diverse professionals, each contributing their unique expertise to deliver comprehensive and quality solutions. Nationally recognized for its service excellence, Insertus has been awarded the Tourism Innovation Prize 2022 by Onda Cero Extremadura – Gente Viajera, highlighting its positive impact on the sector.