All the information about the Final Conference of our CulTourData project. Where we have connected tourism, technology and cultural creative companies in unique projects. Where we will present the final works of the Observatory for European Capitals of Culture, a policy laboratory and where our companies will have the opportunity to present their projects together with those of 5 other countries.

For more information, visit the CulTourData website: https://reg.eventmobi.com/cultour-data-final-conference-en

The Extremadura Tourism Cluster celebrates the incorporation of the company “Montijo Tour” as a new partner. Cluster members benefit from the collaboration of the sector in our region to be able to take part in projects, information on technology and innovation and exclusive services.

Montijo Tour is a retail travel agency, both inbound and outbound, run by Elvira Prieto Molano. It has been open to the public for twenty-two years, based in Montijo, Badajoz. Its commercial activity focuses on selling and organising all kinds of trips and tourist services aimed at the end public. Since its foundation, they have been working as a travel agency, but since 2021, they started to offer incoming services in Extremadura.

They work with all types of public, always giving the best quality in their services. They are not characterised by being an agency that is sought after for price, but their strong points are focused on personalised attention and an exclusive and different packaging.

A dynamic company, always in a process of change and adaptation, in fact, they are currently transforming their brand image to transmit dynamism, digitalisation, freshness and power of attraction as a company in the tourism sector in Extremadura.

Likewise, they carry out commercial activities outside Spain in different territories such as Portugal, Latin America, Asia, Europe, depending on the requirements of their clients. These activities consist of contracts with international incoming agencies, netwroking with international companies, projects, advertising, website for Portuguese public, among others.

The Gala includes the presentation of awards and recognition to different companies and entities of the territory.

On Friday 17 November 2023, at 8 pm, the Hotel Doña Mafalda de Castilla in Plasencia will host the VI Edition of the Red Empresarial Gala.

At this ceremony, the Extremadura Tourism Cluster will award the Tourism Business Improvement Award to Vicente Pozas Mirón, a journalist specialising in tourism, blogger and nature photographer.

Vicente Pozas currently works at Onda Cero Radio Extremadura, where he is the director of the tourism programme Gente Viajera por Extremadura; he is also CEO of the company VP Comunicación Turística, editor-in-chief of the tourism magazine Destino Extremadura, author and head of the hiking blog Andando Extremadura, and scriptwriter of tourism audiovisuals.

As far as his experience is concerned, he has been working in radio for 36 years, 22 of them doing the programme Gente Viajera, and 16 editing the magazine Destino

Extremadura magazine. He has also been president of the La Vereína Hiking Club, and is currently vice-president of the GR100 Hiking and Mountain Club. He is also an expert in the design and layout of hiking routes, a low and medium mountain guide, and an organiser of hiking routes and treks.

His professional achievements also include the following: more than 200 hiking routes commented, signposted and photographed in the blog andandoextremadura.com; several collective photography exhibitions; author of the series ‘Cáceres pueblo a pueblo’ (Periódico Extremadura, 2004-2005); and numerous articles on tourism and hiking in the specialised press.

About the Business Network Project

This project aims to develop and grow the business fabric of the Province of Cáceres through the organisation of an event that brings together a large number of companies in the area. It is developed with the aim of increasing their sphere of contacts and finding business opportunities.

Dancing Histor(y)ies binding communities and heritage through dance is the European project aimed at linking communities and cultural heritage through dance. Co-financed under the “Creative Europe” program, the project focuses on promoting archaeological sites through performing arts and aims to identify an innovative, effective, and replicable model for the enhancement of cultural sites actively involving local communities in artistic production and conscious heritage enjoyment, also promoting the international circulation of European artists.

PARTNERS

Dancing Histor(y)ies, of which Associazione Enti Locali per le Attività Culturali e di Spettacolo is the project leader, involves 13 institutions of 11 different European Countries with long experience in heritage site management, performing arts and dance production, research and training, as well as in the design, running and evaluation of EU funded projects.

THE PROJECT

The project includes activities that will take place throughout 2023/2024 in preparation for the first edition of the Dancing Histor(y)ies Festival and will be replicated for the second edition in 2025.

WHERE WE ARE

Kick off

Dancing Histor(y)ies has been presented in Cyprus on April, 6 at the Cyprus University of Technology. It has been an opportunity to promote and support the project in its socio-economic dimension of local development.

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Presentation during NID

During NID Platform 2023, the event which brought together Italian dance companies and national and international stakeholders in Cagliari from 30 August to 2 September, the official presentation of Dancing Histor(y)ies was held. Partners illustrated the foundations and objectives of the project with a particular focus on Dancing Histor(y)ies Festival, which will be held in the 5 selected archaeological sites in summer 2024.

Study Visits

Study Visits have started in June, in which dance companies visit historical and cultural heritage sites and discover the spirit of the places. Companies started from Viminacium (SB), and then visited Merida (ES), Tharros and Ostia Antica (IT).

Research

The research aimed at defining the Dancing Histor(y)ies Model, carried out by the University of Cyprus with the support of partners, has just been completed. The Model will contain the guidelines for the management and enhancement of archaeological sites through artistic and participatory processes.

Once the model has been defined, each site will work individually on its adaptation to its territory, will decide on which thematic threads to work and communities to involve.

NEXT STEPS

The next steps of the project will be:

• The definition of the Model for the involvement of communities in the valorisation of archaeological sites
• The choice of companies for each archaeological site
• The launch of workshops within the sites, in which companies will work together with local communities
• The start of cooperation between the sites and local stakeholders, to identify strategies and actions to be implemented during 2024 for the involvement of communities in participatory activities, knowledge and fruition of the sites.

The European Commission’s support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

HOTEL SOHO BOUTIQUE CASA DON FERNANDO

One of the projects chosen was that of the Hotel Soho Boutique Casa Don Fernando, in collaboration with the creative company Amantes de Mentes and the data and digitalisation expert company Pictograma. The aim of this collaboration is to offer tourists a new experience when they book and when they arrive at the hotel, which sets it apart from the rest of the accommodation in its area of operation.

The main objective is to increase its competitive advantage, seeking product differentiation among the wide range of hotels in Cáceres. To this end, this project aims to create immersive cultural experiences for its clients as a complement to the tourist visits carried out by the official tourist guides. Hoping, with these actions, to increase the hotel’s annual guest figures.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

 LAS CUATRO ESQUINAS TOURIST APARTMENTS

One of the projects chosen was that of the Tourist Apartments “Las Cuatro Esquinas”, in collaboration with the creative company Atakama and the data and digitalisation expert Optitur. The aim of this collaboration is to develop a project on cultural implementation and data collection.

The main idea of this project is the creation of a cultural environment related to small spaces for the development of micro-theatre, happenings, monologues, live music and all those activities that highlight the relationship between culture and tourism.

The main objective is to get momentum for this sector and to increase the variables for measuring data on tastes, profiles, impact of culture and technology, etc. Technology plays an important role in two ways: the generation of virtual spaces for the implementation of activities and data management to consolidate the offer and to be able to draw up a digital marketing plan with guarantees of reaching the greatest number of users/tourists.

Although they operate as a micro-company, their commitment to tourism and culture makes them think that the management of live entertainment will attract other small companies to collaborate and improve the impact of the proposal.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

HOTEL EXTREMADURA

One of the projects chosen was that of the Hotel Extremadura, in collaboration with the creative company Kreativa and the data and digitalisation expert company Pictograma. The aim of this collaboration is to improve the customer experience, in a convenient and simple way, collected on the mobile device and thus be able to have access at any time, and in any language.

In addition, one of the main objectives is to implement the collection of data on the most used services of the hotel and to know the most visited places, both in the area and in the surroundings.

Extremadura Hotel by Sercotel is a four-star hotel accommodation offering tailor-made stays for the guest. Extremadura Hotel operates in a regional, national and international market. It has a wide range of services adapted to each user. It also offers rooms and spaces to hold social events, such as weddings or communions, or to organise work meetings or corporate events. It also has a catering service.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

MONTIJO TOUR

One of the projects chosen was that of the company Montijo Tour, in collaboration with the creative company Luis Fano and the data and digitalisation expert company Innsamble. The aim of this collaboration is to achieve an improvement in the implementation of the professional use of Social Networks and a powerful creativity that allows them to differentiate themselves from the markets without losing the essence of their brand.

In addition, the main objective of Montijo Tour is to reach urban markets, which will allow us to build different, innovative and attractive proposals. The creative tourist proposals, in short, will be shown in an attractive way to the relevant public that may be interested in this product.

Montijo Tour operates in a small market, operating a single office. It has an intuitive and comprehensive website, but most of the engagement seems to come from social media.

Montijo Tour offers its clients both the usual portfolio of tour operators and a wide range of rural resources (rural hotels, weekend getaways, cultural routes…). The current trend in tourism is to offer experiences that must be carried out with care and excellence. This is our value proposition.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

ELO TECHNOLOGIES

One of the projects chosen was that of the company ELO Technologies, in collaboration with the creative company Atakama and the data and digitalisation expert Optitur. The aim of this collaboration is to improve the interactive travel guides that make up one of the company’s lines of activity, which select the best leisure experiences to enjoy at the destination.

These guides have different functionalities, with dynamic maps, functionalities adapted to the place to offer recommended options at all times, 360º videos, audio guides and calendars of events that are happening at your destination, which can be purchased through the guides themselves.

In addition, they also store ratings from other users and recommendations for routes and points of interest. The ultimate goal is to store as much information as possible about travellers’ interests and to optimise the offer presented to them.

Partner entities