On 6 November, the World Congress of Inland Tourism was presented in Cáceres, an event aimed at positioning the Iberian Peninsula as a unified destination for inland tourism, highlighting its cultural, historical, and natural richness. The congress, organised by the Iberian Association of Inland Tourism (AITI), will be held from 26 to 28 November at the San Francisco Cultural Complex and will bring together representatives from over 12 countries and the business sector, all interested in exploring a territory that, as AITI president Miguel Martins noted, “belongs to two countries but is one destination.”
During the presentation in Cáceres, Martins emphasised the importance of joining forces to “market two countries as one destination.” He asserted that the future of inland tourism on the Iberian Peninsula relies on effective collaboration, where communication and shared projects help reinforce this unified vision.
The event is supported by the Provincial Council of Cáceres, whose president, Miguel Ángel Morales, expressed the institution’s commitment to promoting Cáceres and its province. According to Morales, hosting this congress in the city is a unique opportunity to further Cáceres’s bid for the European Capital of Culture 2031.
