On 13 February 2025, Cáceres will host a new edition of TecnoHotel OnTour, an event designed to bring together professionals from the tourism and hospitality sectors to discuss key topics such as digitalisation, innovation, and sustainability. The event, to be held at partner venue Gran Hotel Don Manuel, is positioned as a key platform for hoteliers, technology providers, and key tourism stakeholders, aiming to strengthen the sector’s competitiveness and establish Cáceres as an innovative tourism destination.

This event is held to promote sustainable tourism in Extremadura and strengthen collaboration between the public and private sectors. With tourism representing 7% of the regional GDP, initiatives like TecnoHotel OnTour aim to attract investment, generate employment, and establish a more innovative and environmentally friendly tourism model.

Agenda for TecnoHotel OnTour Cáceres

The event will run from 9:00 AM to 3:00 PM, featuring a dynamic format that includes:

• Presentations and Panel Discussions: Topics on digital trends and sustainable strategies.
• Networking and Speed Dating: Opportunities to establish connections and foster collaboration among sector stakeholders.
• Coffee Break and Cocktail Reception: Moments to strengthen relationships in a relaxed and professional setting.

Impact on the Region

The event aims not only to equip tourism sector stakeholders with digital tools but also promises a positive impact on the local economy. Cáceres will position itself as an innovative destination, attracting investment and strengthening the regional tourism offering.

Why Attend?

• Discover digital tools to improve accommodation management.
• Connect with technology providers and public administrations.
• Contribute to the development of a sustainable tourism model.

Registrations Open

Don’t miss the chance to be part of the future of tourism in Cáceres. Reserve your spot and join a day that will mark a turning point for the region’s tourism.

On 12 December, AldeaLab will host a networking event designed to foster collaboration and the exchange of ideas among companies, institutions, and associations based at the centre. The event will take place at the Garaje 2.0 Building in AldeaLab, from 9:45 to 12:00, offering a dynamic space to connect, get inspired, and create opportunities.

An Agenda to Connect and Grow

The event offers a programme designed to facilitate connections and enhance collaboration. Highlights include:

• Express Presentations: Each participant will have one minute to present their project using the Elevator Pitch technique, a dynamic way to capture attention and generate interest.
• Personalised Meetings: Attendees can schedule one-on-one meetings to explore collaborations and delve deeper into their interests.
• Motivational Talk: Anabel Domínguez Pardo will inspire attendees with tools and strategies to achieve their goals.
• Lively Breakfast: A relaxed and open environment to share ideas and network.

Preparations for Success

The AldeaLab team has worked diligently to ensure the success of the event. Participating companies have received personalised guidance to prepare their presentations, and preliminary meetings have been coordinated among those interested in establishing strategic collaborations.

An Ecosystem of Innovation

This event is part of AldeaLab’s strategy to strengthen its community and foster a dynamic and collaborative innovation ecosystem. Through initiatives like this, the centre aims to provide its members with tools and spaces to learn, connect, and grow, encouraging the creation of synergies among all participants.

Event Details

• Date: 12 December
• Time: 9:45 to 12:00
• Venue: Garaje 2.0 Building, AldeaLab

Attendance Confirmation: Interested individuals can confirm their participation by writing to rocio@atakamasl.com

AldeaLab invites all interested companies and institutions to take part in this day of connection and growth.

On 4 December, the Faculty of Business, Finance and Tourism in Cáceres will host the Sports Tourism Entrepreneurship Day, organised in collaboration with the Faculty of Business, Finance and Tourism, the Faculty of Sports Science, the Extremadura Sports and Leisure Cluster, and the Extremadura Tourism Cluster. This initiative aims to establish sports tourism as a strategic growth segment, fostering its economic, social, and cultural development in the cross-border regions of Spain and Portugal.

A space for learning, innovation, and networking

The event aims to equip entrepreneurs, students, and professionals with key tools and knowledge to design sustainable and competitive projects in the field of sports tourism. This type of tourism, which combines sporting activities with the exploration of destinations, not only boosts the local economy but also promotes values such as sustainability, teamwork, and well-being.

Throughout the event, presentations and panels will be delivered on practical experiences, future trends, and success stories in sports tourism. Additionally, discussions will explore how collaboration between the public and private sectors can create opportunities in this rapidly growing field.

Featured Programme

The event will include an institutional welcome by representatives from the universities, the Regional Government of Extremadura, and the involved Clusters, including:

• Héctor Valentín Jiménez Naranjo, Faculty of Business, Finance and Tourism, University of Extremadura.
• Vicente Luis del Campo, Faculty of Sports Science, University of Extremadura.

Representatives from the Directorate-Generals of Sports and Tourism of the Regional Government of Extremadura.

• Pilar Acosta, Vice President of the Extremadura Tourism Cluster.
• Rosario Pérez Alonso, President of the Extremadura Sports and Leisure Cluster.

The main activities include:

• Introductory lecture: “Entrepreneurship in Sports Tourism: An Approach from the EntreComp Framework”
  • Fabián Quesada Gómez (Managing Director of ADESP).
• Panel 1: Experiences in Sports Tourism.
  • Marathon Tourism: Horizontes PT
  • First Blue Flag for a Tourism Company: PANTHOS, Inclusive Sport and Leisure
  • Entrepreneurship in Ecotourism: ADASTRA/EBIKES Hervás
  • Moderator: Héctor Valentín Jiménez Naranjo, Faculty of Business, Finance and Tourism, University of Extremadura
• Panel 2: Future and Trends in Sports Tourism
  • Sustainable Sports Tourism: Biosphere Extremadura
  • Impact of Amateur Events: MADCUP
  • Review and Proposals for FITUR Sports’ Third Edition
  • Moderator: Vicente Luis del Campo, Faculty of Sports Science, University of Extremadura
• Round Table: “From University to Society: Entrepreneurship in Sports Tourism”
  • Representatives from the Regional Government of Extremadura, the University of Extremadura, the Tourism and Sports Clusters, and ADESP will discuss the connection between academia, society, and sports entrepreneurship. Moderator: Rosario Pérez Alonso, President of the Extremadura Sports and Leisure Cluster.

An opportunity for students and professionals.

This free event, requiring mandatory registration, is open to students, sports technicians, tourism managers, and professionals in the sports and tourism sectors. Attendees will receive a participation certificate.

• Venue: Faculty of Business, Finance and Tourism, Graduation Hall, Cáceres.
• Date and time: Wednesday, 4 December, from 17:00 to 19:30.
• Additional information: info@clusterdeporteyocio.es

This event represents a unique opportunity to connect with experts, explore new ideas, and strengthen the link between tourism and sport in a cross-border context.

Check the full programme and secure your spot at the event through the following links:

The Medellín Town Council has announced the programme for the II Transhumance Festival “Condado de Medellín,” an event taking place from 14 to 17 November 2024. Over these days, homage will be paid to the transhumant tradition and rural life through cultural, gastronomic, and discussion activities.

Saturday, 16 November, will be the central day, featuring a colloquium at the Roman Theatre of Medellín from 12:00 pm. The President of the Extremadura Tourism Cluster, Mª José García Curto, will share her perspective on transhumance as a driver of tourism development in the region, highlighting its potential to boost the local economy. Joining her, experts such as Julián Mora Aliseda (UEX) and José Manuel Benítez Medina (Junta de Extremadura) will discuss topics including the agro-livestock impact and animal welfare. The day will also include the presentation of the I “Condado de Medellín” Award and a performance by the Municipal Music Band.

The programme features a gastronomic experience on Friday, 15 November, at the Quinto Cecilio Restaurant, and a transhumance journey on Sunday, 17 November, concluding with a community gathering including a lamb roast and folk music. This festival represents an opportunity to highlight rural heritage and the tourism potential of transhumance in Extremadura.

On 6 November, the World Congress of Inland Tourism was presented in Cáceres, an event aimed at positioning the Iberian Peninsula as a unified destination for inland tourism, highlighting its cultural, historical, and natural richness. The congress, organised by the Iberian Association of Inland Tourism (AITI), will be held from 26 to 28 November at the San Francisco Cultural Complex and will bring together representatives from over 12 countries and the business sector, all interested in exploring a territory that, as AITI president Miguel Martins noted, “belongs to two countries but is one destination.”

During the presentation in Cáceres, Martins emphasised the importance of joining forces to “market two countries as one destination.” He asserted that the future of inland tourism on the Iberian Peninsula relies on effective collaboration, where communication and shared projects help reinforce this unified vision.

The event is supported by the Provincial Council of Cáceres, whose president, Miguel Ángel Morales, expressed the institution’s commitment to promoting Cáceres and its province. According to Morales, hosting this congress in the city is a unique opportunity to further Cáceres’s bid for the European Capital of Culture 2031.

An International Programme to Boost Inland Tourism

The congress will feature experts and academics from 42 universities worldwide, as well as economic and business representatives from multiple countries, who will explore the tourism potential of Extremadura and Beira Baixa. The lack of overcrowding in these destinations is one of their main attractions, a quality the organisers aim to highlight to attract tourists interested in authentic and sustainable experiences.

Among the scheduled activities is a fam trip (familiarisation trip) for tour operators, following a route based on the settings of the series House of the Dragon, passing through Monsanto, Malpartida de Cáceres, Cáceres and Trujillo.

Registrations Open

Those interested in attending the World Congress of Inland Tourism can register until 22 November via the official website: https://aitiweb.org/es/cmti2024/

From November 26 to 28, 2024, Cáceres will host the 1st World Congress on Inland Tourism, organised by the Iberian Association of Inland Tourism (AITI), at the San Francisco Cultural Complex. This congress will bring together more than 400 professionals from 15 countries, including tourism experts, tour operators, and academics. Over the course of three days, there will be round tables, workshops, and academic presentations, featuring the participation of 42 international universities.

The event will be key in positioning Extremadura as an alternative inland destination and will offer an opportunity for tour operators to showcase their businesses, promoting knowledge exchange and the creation of new business opportunities. Additionally, the congress will include a familiarisation trip to iconic destinations such as Cáceres, Trujillo, Malpartida, and Monsanto, under the appealing name “War of Thrones”, a new binational tourism product.

The Regional Minister for Culture, Tourism, Youth, and Sports of the Government of Extremadura, Victoria Bazaga, highlighted the event as an essential platform for assessing the challenges of the tourism sector and generating conclusions that can benefit the region. Meanwhile, the Vice President of the Provincial Council of Cáceres, Esther Gutiérrez, emphasised the congress’s importance for promoting Extremadura internationally, contributing to sustainable development, job creation, and population retention.

The president of AITI, Miguel Martins, pointed out that the main goal of the congress is to put inland territories on the global tourism map, noting that Cáceres has the capacity to host an event of this scale, on par with cities like Lisbon, Porto, or Madrid.

This congress is supported by the Extremadura Tourism Cluster, CETEX, FEXTUR, Turismo Centro Portugal, and Turexpo Galicia, reinforcing cross-border cooperation in tourism and underscoring the importance of working together to create a unified destination that transcends borders.

Yesterday in Badajoz, the Annual Meeting of Members of the Extremadura Tourism Cluster took place, along with the 9th CDT Innova Tourism Space, a key event for the region’s tourism sector. The event brought together business owners, professionals, and institutions to reflect on innovation and the development of new projects in the tourism field.

The day began with a presentation of completed European projects, such as CulTourData and Tourism 4.0, where several companies shared their experiences and best practices. Participating companies included Gran Hotel Don Manuel, Montijo Tour, Naturalmente, Inzulae, and Cata con Cati, who explained how these projects benefited them, the tools they used, and the results achieved.

Funding Opportunities and New Projects

Councillor Rubén Galea, in his speech during the event to tourism professionals and experts in innovation and smart tourism, encouraged the exchange of ideas for the development of the sector.

In turn, Jesús Viñuales, General Director of Tourism for the Government of Extremadura, highlighted the region’s progress as an alternative inland destination, a result of collaboration between institutions and business owners.

Ignacio Sáez de Santamaría, representing Caja Rural Extremadura, gave a talk on the financing options that his institution offers to promote tourism projects in the region.

New Projects

During the morning, new projects in which the cluster is involved were also presented, including the innovative Dancing Histor(y)ies and three new POCTEP projects: Red Cift, Ilumina, and Heprestone. Their objectives and the challenges they pose were outlined, inviting attendees to learn more about these initiatives.

Innovation, Technology, and Tourism: Presentations and Panels

The meeting continued with three presentations focused on innovation, technology, and tourism. Among the speakers were Antonio Blanco, Director of Silice, and Juanjo Rodríguez from Futura Vive, who addressed key topics for the future of the sector. Additionally, a panel discussion was held with Sonia González from Martural and Juanjo Cerezo from Extremadura Curiosa, who discussed the benefits of working with influencers and marketing agencies, highlighting their value for tourism promotion.

2024 Tourism Innovation Award

One of the most notable moments of the event was the presentation of the 2024 Tourism Innovation Award. This year, the award was given to Marta Bastos for her initiatives: Ad Astra Hervás, related to astrotourism, and “e-bikes Hervás”, offering bike rentals and routes. The award recognised her contribution to tourism in Extremadura and her innovative approach.

On 20th September 2024, the Technical Workshop on the Transfer of Results from the TUR-RETOS2022-028 Project will take place at the San Francisco Cultural Complex in Cáceres. The event aims to share the progress and conclusions of this important project related to tourism and innovation.

Event Programme:

On 17th September, the Extremadura Tourism Cluster will hold its traditional Annual CDT Innova Tourism Meeting. In its ninth edition, this key event for the region’s tourism sector will take place in the iconic Jardines de la Galera in Badajoz, starting at 10:00 a.m.

As in previous years, the CDT Innova Tourism Space will bring together professionals from the tourism sector, as well as experts in innovation and smart tourism, with the aim of providing a day of learning, reflection, and connection among the key players in tourism in Extremadura.

The event is designed for attendees to gain new insights into the latest trends in tourism innovation and to promote networking among professionals, creating opportunities for collaboration in a constantly evolving sector.

Registration and Prices:

Both members of the Extremadura Tourism Cluster and CETEX members can register for the event free of charge.

If you are NOT a member, there are two paid registration options to participate in the 9th Annual CDT Innova Tourism Meeting:

• €40: Includes breakfast and working lunch.
• €20: Includes working breakfast.

Both options offer full access to all morning presentations and activities, along with a great opportunity to network with other professionals during the breaks.

Below, you can view the full programme and access the registration form.

Payment Method

Bank transfer to the following account:

IBAN: ES35 3009 0063 5728 004 7829 CAJA RURAL EXTREMADURA