The offer includes training to increase skills and competencies with extensive knowledge transfer and matchmaking events for cooperation accompanied by an exchange of best practices and mentoring support.
These capacity-building activities will enable the company to implement new practices in its businesses.

The enterprise will be supported with €7,000 if it will be selected to be one of the beneficiaries of Tourism 4.0.

The call is aimed at a small or medium-sized enterprise located in one of the 5 countries such as Italy, Portugal, Spain, Malta, and Croatia from one of the following categories:

• Hotels and similar accommodations
• Holidays and another type of accommodation for short stays
• Travel agencies, tour operators, booking services, and related businesses

Call for selection of tourism SMEs

Are you a tourism company investing in the future?
Do you want to combine the potential of data and the opportunities of the European Capitals of Culture and advance with us innovative solutions for your business?
Would you like to use up to € 7.000,00 of funding to embark on the path towards these solutions?
Have you already given us the nod three times? That’s perfect. Then we are your partner and CulTourData is the ideal project for your goals.
An Open Lab of the European Project CulTourData, aimed at cultural and creative industries, technology developers and tourism SMEs, will take place on 20 December.
Organised by the Extremadura Tourism Cluster, it will take place in the Incubator Room of Garage 2.0, in Cáceres.

Link to registration by clicking here

25 places available

Adestic (Clúster de Empresas Innovadoras para el Turismo de la Comunidad Valenciana), in collaboration with Turisme Generalitat Valenciana has organised and hosted this event.

The aim of the event, divided into two days, is to reflect on the role that technological development and tourism digitalisation companies should play in the whole process of digital transformation that has begun and accelerated after Covid-19, together with the arrival of the European Union’s Next Generation Funds, with more than 3,900 million euros for tourism. An investment that implies “a historic opportunity to change the Spanish tourism model, which is heavily dependent on factors such as price, seasonality and lack of product diversification”, according to Adestic

https://www.hosteltur.com/comunidad/nota/030804_expertos-en-tecnologia-analizan-los-desafios-del-sector-turistico-en-espana.html

On Monday 14th November took place the second breakfast on tourism innovation that the Extremadura Tourism Cluster has organised together with the Directorate General of Tourism. The conference in Almendralejo was a success and was attended by more than 70 participants, including representatives from the municipalities, tourist offices and entrepreneurs from the sector.

These tourism innovation conferences fall within the framework of the actions planned by the Directorate General for Tourism through the Extremadura Tourism Plan 2021-2023, which are part of the Extremadura Tourism Strategy 2030.

El Economista news link: https://www.eleconomista.es/transportes-turismo/noticias/12037851/11/22/El-director-de-Turismo-de-la-Junta-de-Extremadura-anima-al-sector-a-avanzar-en-innovacion-cooperacion-y-digitalizacion.html

Radio Comarca de Barros news link: https://rcb.almendralejo.es/noticias/10249/entregado-almendralejo-premio-innovacia-tura-stica-ciudad-dragonesa%EF%BF%BD%EF%BF%BD

HOY Almendralejo news link: https://almendralejo.hoy.es/director-general-turismo-20221114173040-nt.html

Región Digital news link: https://regiondigital.com/noticias/portada/370612-digitalizacion-innovacion-y-cooperacion-son-las-tres-claves-para-el-futuro-del-turismo.html

COPE news link: https://www.cope.es/emisoras/extremadura/badajoz-provincia/almendralejo-tierra-de-barros/noticias/director-general-turismo-insta-las-empresas-del-sector-redoblar-esfuerzos-digitalizacion-20221115_2397867

La Gaceta Independiente news link: https://www.gacetaindependiente.es/index.php?option=com_content&view=article&id=31763:el-alcalde-de-almendralejo-pone-de-relieve-la-importancia-de-la-digitalizacion-en-el-sector-turistico&catid=44&Itemid=220

Región Digital news link: https://www.regiondigital.com/noticias/tecnologia/370253-la-digitalizacion-protagonista-del-desayuno-de-innovacion-del-cluster-del-turismo.html

Directo Extremadura news link: https://www.directoextremadura.com/noticias_region/2022-11-07/10/24053/francisco-martin-simon-anima-al-sector-turistico-a-abrazar-la-innovacion-y-la-digitalizacion-para-ser-mas-competitivos-y-posicionarse-en-el-mercado-.html

La Aldaba news link: https://laaldaba.es/2022/11/07/francisco-martin-simon-anima-al-sector-turistico-a-abrazar-la-innovacion-y-la-digitalizacion-para-ser-mas-competitivos-y-posicionarse-en-el-mercado/

Onda Cero news link: https://www.ondacero.es/emisoras/extremadura/noticias/director-general-turismo-invita-abrazar-innovacion-digitalizacion-ser-mas-competitivos_202211076368f256b70354000170075e.html

The Directorate General for Tourism and the Extremadura Tourism Cluster are organising two ‘Tourism Innovation Breakfasts’, with different programmes, to be held on 7 and 14 November at 9:30 am at the Hospedería de Alcántara and Bodegas Martínez Paiva in Almendralejo, respectively. These conferences will provide the keys to promoting innovation and digitalisation in the tourism sector.

Registrations to attend the ‘Tourism Innovation Breakfasts’ are now closed. Full capacity. Sorry for the inconvenience.

Last Wednesday an event was organised in Badajoz, in the Edificio Metálico of the UNEX, which brought together companies, institutions and freelancers and at which the UNImpulso awards were presented to recognise the work of the companies that collaborate with the SEPYE for the incorporation of university graduates into the world of work.

The Clúster del Turismo de Extremadura received the SILVER insignia for its first steps in this programme with the incorporation of 2 workers under the umbrella of the PIT (Innovation and Talent Programme) and a worker in the PIRT programme (Programme for Internationalisation and Return of Talent).

We will continue to move forward and collaborate in this proposal that allows young people to enter the world of work with a significant benefit for employers.

From the Clúster de Turismo de Extremadura we offer our partners the opportunity to participate in the TIS that will take place in Seville from 2 to 4 November. Discover the new trends in tourism innovation, its challenges and solutions. For more information visit their website: https://www.tisglobalsummit.com/, if you want to participate in the TIS, please contact us.

The II Tourism Plan of Extremadura was presented in Cáceres, where the president of the Cluster, María José García Curto, explained in her speech the innovation projects currently being worked on, these being CulTurData, Tourism 4.0 and Cáceres. Artificial Intelligence Applied to Heritage.

https://www.regiondigital.com/noticias/caceres-y-provincia/362281-caceres-acoge-presentacion-ii-plan-turistico-de-extremadura.html