In the context of the digital transformation taking place in the tourism sector, a new report produced by SEGITTUR reveals the current state of digitalisation among small and micro tourism enterprises in Spain. This study highlights not only the progress made but also the challenges faced by these essential businesses for the local economy. As tourism is redefined in the digital age, the ability to adapt and implement new technologies becomes a key factor for survival and growth. The report provides a comprehensive overview that serves as a guide for entrepreneurs and authorities in the sector, emphasising the importance of embracing digitalisation to make the most of the opportunities presented by the new tourism landscape.

On 13 February 2025, Cáceres will host a new edition of TecnoHotel OnTour, an event designed to bring together professionals from the tourism and hospitality sectors to discuss key topics such as digitalisation, innovation, and sustainability. The event, to be held at partner venue Gran Hotel Don Manuel, is positioned as a key platform for hoteliers, technology providers, and key tourism stakeholders, aiming to strengthen the sector’s competitiveness and establish Cáceres as an innovative tourism destination.

This event is held to promote sustainable tourism in Extremadura and strengthen collaboration between the public and private sectors. With tourism representing 7% of the regional GDP, initiatives like TecnoHotel OnTour aim to attract investment, generate employment, and establish a more innovative and environmentally friendly tourism model.

Agenda for TecnoHotel OnTour Cáceres

The event will run from 9:00 AM to 3:00 PM, featuring a dynamic format that includes:

• Presentations and Panel Discussions: Topics on digital trends and sustainable strategies.
• Networking and Speed Dating: Opportunities to establish connections and foster collaboration among sector stakeholders.
• Coffee Break and Cocktail Reception: Moments to strengthen relationships in a relaxed and professional setting.

Impact on the Region

The event aims not only to equip tourism sector stakeholders with digital tools but also promises a positive impact on the local economy. Cáceres will position itself as an innovative destination, attracting investment and strengthening the regional tourism offering.

Why Attend?

• Discover digital tools to improve accommodation management.
• Connect with technology providers and public administrations.
• Contribute to the development of a sustainable tourism model.

Registrations Open

Don’t miss the chance to be part of the future of tourism in Cáceres. Reserve your spot and join a day that will mark a turning point for the region’s tourism.

Grupo Colabora has opened registrations for the Business Digitalisation with Impact Programme, part of the EFES Impact project, promoted by the Directorate-General of Business of the Regional Government of Extremadura. This programme is designed to support companies in their digital transformation process, enhancing their competitiveness and fostering a positive social and environmental impact.

The programme offers the following actions:

• 10 Synchronous Online Masterclasses: Delivered by industry experts, with practical sessions aimed at applying the knowledge gained in each company.
• Personalised Business Consultancy: Specialised consultants will provide strategic guidance for effective and sustainable digitalisation.

The main objective is to boost business competitiveness, address challenges responsibly, and promote a positive social and environmental impact through technology.

Both actions are free of charge, but prior registration is required. For more details and information on the registration process, the corresponding link is attached.

The Tourism Innovation Summit (TIS) 2024 has announced the call for entries for the prestigious Tourism Innovation Awards, which recognise the most innovative companies and professionals in the tourism sector. Applications are open until 6th September 2024, and organisations are invited to submit their entries or nominate their peers in various categories. These awards celebrate creativity and adaptability in a constantly evolving sector.

Award Categories

The awards include several key categories, such as:

• Best Customer Experience: Recognises initiatives that have significantly improved the customer experience.
• Best Digital Transformation: Awards companies that have implemented innovative digital solutions, transforming their operations.
• Sustainability Leadership: Highlights organisations that have made significant advances in sustainability and environmental responsibility within tourism.
• Most Innovative Start-Up: Aimed at startups that have introduced groundbreaking ideas in the industry.
• Best Strategy to Rebuild Post-COVID: Recognises the most effective strategies for recovering from the impact of the pandemic.

The winners will be announced during TIS 2024, which will take place in Seville from 29th to 31st October. This event is a unique opportunity for industry leaders to share their experiences, explore new ideas, and prepare for the future of tourism.

How to Participate

To participate, interested companies and professionals must complete the online registration form before the deadline. Applications will be evaluated by a panel of experts in tourism, innovation, and technology, who will select the winners based on their impact, creativity, and relevance.

TIS 2024 promises to be a gathering place for visionaries in the sector, and the Tourism Innovation Awards are an opportunity to highlight those leading the way towards a more innovative and sustainable future for tourism.

For more information on how to submit an application or nominate a colleague, visit the official TIS website.

Digital transformation is now essential in the management of destination marketing. To adapt to this new environment, technicians must acquire up-to-date digital marketing skills, such as SEO, online advertising, and social media use, enabling them to develop effective strategies aligned with current trends.

Furthermore, destinations need to adopt a digital business model that integrates tools like CRM, collaborative tools, and virtual meeting platforms. These tools not only maintain contact with tourists throughout their entire journey but also enhance real-time strategic decision-making.

The implementation of agile methodologies and the use of data to analyse strategy results are key elements to ensuring continuous innovation. This allows destinations to respond swiftly to market changes and seize new opportunities. Together, these advances not only improve efficiency but also enhance the tourist experience, positioning destinations as digital leaders capable of attracting visitors from all over the world.

With a qualified team, tourist destinations can adapt to this new digital era, standing out not only for their infrastructure and offerings but also for their ability to innovate and remain competitive in an ever-evolving sector.

The Hotel Technology Institute (ITH) has released a study exploring the possibility of creating a Security Operations Center (SOC) for the hospitality sector. This center would be responsible for monitoring and protecting hotel technological infrastructures against cyber threats in real-time. A SOC, in simple terms, is a specialised unit that detects and responds to security incidents, safeguarding the organisation’s sensitive data.

Implementing a SOC would help improve the digital security of hotels, providing protection against potential cyberattacks that could compromise customer and employee data, as well as business operations. This study aims to help hotels assess the feasibility and benefits of having a SOC, particularly in a sector so reliant on technology like tourism.

For more details and to access the full report, you can visit:

The tourism sector increasingly relies on technology to manage bookings, communications, and sensitive data. However, many businesses are unaware of the risks they face. The National Cybersecurity Institute (INCIBE) has launched a tool that allows tourism businesses to assess their cybersecurity in just 5 minutes.

With this tool, businesses can identify risks related to the use of emails, websites, mobile devices, and more, helping to protect both company and customer information.

Reflecting on these issues is key to improving digital security and avoiding potential incidents that could compromise business operations. For more information and to access this tool, visit:

The National Cybersecurity Institute (INCIBE) has launched the Sectoriza2 program, focused on strengthening the cybersecurity of companies in the tourism and leisure sector, which are increasingly exposed to cyber threats. This program provides organisations with specific guides and resources to protect their infrastructure, sensitive data, and online services.

Sectoriza2 offers tools designed to reduce cyber risks in tourism businesses, helping to enhance the protection of their clients and ensure service continuity. Among the resources offered by INCIBE are practical manuals, recommendations to prevent attacks, and guides on how to respond to security incidents.

The goal of this program is to ensure that businesses in the tourism and leisure sector adapt to a safer digital environment, increasing customer trust and improving competitiveness in the market. Sectoriza2 not only promotes awareness but also provides training and technical advice.

For more information and to access the Sectoriza2 resources, visit:

The growth of digital tourism and the use of technological tools in hotels, travel agencies, and entertainment services make the sector particularly vulnerable to cyberattacks. The National Cybersecurity Institute (INCIBE) has identified tourism as one of the strategic sectors that must strengthen its security systems to protect user data and ensure the functionality of its infrastructures. From ransomware attacks to personal data breaches, the threats are diverse and can severely impact customer trust.

INCIBE works to provide resources, guides, and technical assistance to companies in the tourism sector, helping them mitigate risks and adopt best practices in cybersecurity. These measures not only protect organisations but also strengthen customer confidence, as consumers are increasingly aware of the importance of securing their personal data.

Additionally, INCIBE offers incident response services and promotes collaboration among sector stakeholders to share information on emerging threats and innovative solutions.

For more information on how to protect the tourism sector, you can visit the INCIBE website.