Grupo Colabora has opened registrations for the Business Digitalisation with Impact Programme, part of the EFES Impact project, promoted by the Directorate-General of Business of the Regional Government of Extremadura. This programme is designed to support companies in their digital transformation process, enhancing their competitiveness and fostering a positive social and environmental impact.

The programme offers the following actions:

• 10 Synchronous Online Masterclasses: Delivered by industry experts, with practical sessions aimed at applying the knowledge gained in each company.
• Personalised Business Consultancy: Specialised consultants will provide strategic guidance for effective and sustainable digitalisation.

The main objective is to boost business competitiveness, address challenges responsibly, and promote a positive social and environmental impact through technology.

Both actions are free of charge, but prior registration is required. For more details and information on the registration process, the corresponding link is attached.

The tourism sector is experiencing a significant increase in demand for professionals with technological skills. According to recent data, the need to integrate digital tools and data analysis has led to a 30% rise in demand for technology experts over the past year. This digital transformation is essential for enhancing customer experience and optimising operations.

Technological Adaptation

Tourism companies are adopting new technologies to remain competitive. It is estimated that 75% of tourism businesses plan to increase their investment in technology over the next two years. This investment is focused on improving key areas such as data analysis, digital marketing, and cybersecurity.

Training and Skills

To address this growing demand, specific training programs have been developed. The most valued skills include data analysis, digital marketing, and cybersecurity. A recent report highlights that 60% of companies in the sector have begun training their staff in these areas to keep up with technological trends.

Impact on the Sector

The adoption of digital technologies has optimised operations and improved data-driven decision-making, enabling more personalised services. Additionally, digital transformation contributes to the sector’s sustainability through more efficient resource management. It is expected that technological integration will drive a 20% increase in the productivity of the tourism sector by 2025.

For more information, read the full article on the Galicia Tourism Cluster website.

Personalisation and Tailored Experiences

The tourism sector is adopting advanced technologies to meet the growing demand for personalised experiences. Artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) are transforming how travellers interact with destinations. Hotels, for instance, are integrating these technologies to offer differentiated experiences, such as interactive entertainment spaces and gamified activities.

Digital Transformation and Sustainability

Augmented reality in museums and historical cities allows tourists to visualise the past of the places they visit. Additionally, the incorporation of AI and other technologies facilitates the creation of innovative and multisensory culinary experiences. Social media plays a crucial role in connecting with Generation Z, using platforms like Instagram and TikTok to influence travel decisions and effectively promote tourist destinations.

Key Benefits:

• Enhanced Engagement: Immersive technologies increase tourist participation and interest.
• Unique Experiences: Personalisation and gamification provide memorable travel experiences.
• Operational Efficiency: AI and digital technologies optimise tourism management and improve sustainability.