Grupo Colabora has opened registrations for the Business Digitalisation with Impact Programme, part of the EFES Impact project, promoted by the Directorate-General of Business of the Regional Government of Extremadura. This programme is designed to support companies in their digital transformation process, enhancing their competitiveness and fostering a positive social and environmental impact.

The programme offers the following actions:

• 10 Synchronous Online Masterclasses: Delivered by industry experts, with practical sessions aimed at applying the knowledge gained in each company.
• Personalised Business Consultancy: Specialised consultants will provide strategic guidance for effective and sustainable digitalisation.

The main objective is to boost business competitiveness, address challenges responsibly, and promote a positive social and environmental impact through technology.

Both actions are free of charge, but prior registration is required. For more details and information on the registration process, the corresponding link is attached.

The tourism sector is experiencing a significant increase in demand for professionals with technological skills. According to recent data, the need to integrate digital tools and data analysis has led to a 30% rise in demand for technology experts over the past year. This digital transformation is essential for enhancing customer experience and optimising operations.

Technological Adaptation

Tourism companies are adopting new technologies to remain competitive. It is estimated that 75% of tourism businesses plan to increase their investment in technology over the next two years. This investment is focused on improving key areas such as data analysis, digital marketing, and cybersecurity.

Training and Skills

To address this growing demand, specific training programs have been developed. The most valued skills include data analysis, digital marketing, and cybersecurity. A recent report highlights that 60% of companies in the sector have begun training their staff in these areas to keep up with technological trends.

Impact on the Sector

The adoption of digital technologies has optimised operations and improved data-driven decision-making, enabling more personalised services. Additionally, digital transformation contributes to the sector’s sustainability through more efficient resource management. It is expected that technological integration will drive a 20% increase in the productivity of the tourism sector by 2025.

For more information, read the full article on the Galicia Tourism Cluster website.

We Travel Hub has launched Travelfinder, an innovative tool designed to monetise tourism services and maximise the economic potential of businesses in the sector. Travelfinder allows hotels, tourist accommodations, restaurants, and activity companies to generate additional revenue by offering complementary services to their customers.

Description of Travelfinder

Travelfinder is a customisable travel metasearch engine that helps tourism businesses offer a wide range of services such as accommodation, transportation, dining, and activities. Businesses can integrate this metasearch engine into their websites, social media, emails, and even physical spaces through displays with QR codes. This tool makes trip planning easier for customers by providing all necessary services in one place.

Objectives and Benefits

The main objective of Travelfinder is to generate a triple impact:

• For Tourists and Travellers: Providing more options and enhancing the user experience by facilitating the booking of complementary services.
• For the Geographical Area: Diversifying the tourist offering and promoting awareness and conservation of local heritage.
• For the Community: Increasing the flow of visitors and contributing to local economic development.

Key Features

Travelfinder allows tourism businesses to customise the search engine with their logo and the services they wish to offer. It is a versatile and easy-to-use solution, accessible from any communication channel. Businesses receive 80% of the commissions generated from bookings and advertisements displayed through the metasearch engine.

Implementation and Usability

Businesses can implement Travelfinder for free, benefiting from a tool that optimises the user experience and provides a comprehensive view of the destination’s tourist offerings. This tool not only enhances customer satisfaction but also generates additional revenue through cross-selling of tourism services.