Cybersecurity has become a priority for tourism businesses, as cyber threats constantly evolve and can severely impact operations. Implementing threat intelligence enables companies in the sector to identify, process, and analyse information about potential attacks, anticipating their impacts and protecting their systems.

Strategies and Protective Measures

• Sources of Information. Identifying and selecting relevant sources for the tourism sector is crucial. Platforms like Cyber Threat Alliance provide information on specific threats to connected devices in hotels and other tourist establishments.
• Analysis and Response. After identifying threats, it is vital to analyse the information and update security systems accordingly. Staff training is equally important to prevent fraud, such as identity theft on booking platforms.
• Continuous Evaluation. Companies should regularly review their intelligence sources and cybersecurity strategies to ensure they are effective. This includes adjusting processes and enhancing staff training to stay up-to-date with the latest threats.

Benefits for the Tourism Sector

Implementing a cyber threat intelligence programme based on standards such as ISO 27001 or NIST-800 not only protects sensitive company information but also improves their ability to respond to attacks. This is essential for maintaining customer trust and ensuring business continuity in an increasingly digital and connected environment.

Personalisation and Tailored Experiences

The tourism sector is adopting advanced technologies to meet the growing demand for personalised experiences. Artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) are transforming how travellers interact with destinations. Hotels, for instance, are integrating these technologies to offer differentiated experiences, such as interactive entertainment spaces and gamified activities.

Digital Transformation and Sustainability

Augmented reality in museums and historical cities allows tourists to visualise the past of the places they visit. Additionally, the incorporation of AI and other technologies facilitates the creation of innovative and multisensory culinary experiences. Social media plays a crucial role in connecting with Generation Z, using platforms like Instagram and TikTok to influence travel decisions and effectively promote tourist destinations.

Key Benefits:

• Enhanced Engagement: Immersive technologies increase tourist participation and interest.
• Unique Experiences: Personalisation and gamification provide memorable travel experiences.
• Operational Efficiency: AI and digital technologies optimise tourism management and improve sustainability.

Founded in late 2020, Boldest is a startup revolutionising how travellers interact with online tourist information. Specialising in the creation of premium interactive maps, Boldest enhances the traveller experience with intuitive and engaging digital tools, optimising marketing and sales for any tourist destination.

Problem It Solves

Modern travellers have little time and seek visual and interactive content to aid their decision-making. Current tourist information is outdated, leading to ineffective promotions and high abandonment rates. According to Expedia’s “Path to Purchase” report, the process from inspiration to purchase can take over two months. Boldest allows destinations to present themselves in a novel and entertaining way during this critical period.

Key Features

• Automatic Updates: Always accurate and up-to-date information.
• Enhanced Customer Experience: Detailed information about each dish.
• Operational Efficiency: Optimisation of buffet management.
• Competitive Differentiation: Unique and advanced dining experience.
• Environmental Sustainability: Reduction of paper and plastic waste.
• Inclusivity: Accessible information for all diners.
• Innovative Marketing: Real-time promotion of menus and events.

Benefits and Future

This solution enhances customer experience, operational efficiency, and environmental sustainability for hotels, positioning them as leaders in technological innovation in the tourism sector.

For more details, visit the official Boldest website.

Reusable Electronic Labels are revolutionising hotel buffets, enhancing the interaction between tourists and hotel staff. This advanced technology provides accurate and detailed information about each dish in multiple languages, optimising both the dining and operational experience.

Objective of the Innovation

The main objective is to significantly enhance the interaction between tourists and staff in hotel buffets, offering an informed and enjoyable dining experience for guests.

Key Features

• Real-Time Automatic Updates: Always accurate and up-to-date menu information.
• Enhanced Customer Experience: Informed decisions and satisfaction of dietary preferences.
• Operational Efficiency: Optimised buffet management.
• Competitive Differentiation: Unique and technologically advanced dining experience.
• Environmental Sustainability: Reduction of paper and plastic waste.
• Promotion of Inclusivity: Accessible information for all diners.
• Innovative Marketing: Real-time promotion of menus, offers, and events.

Benefits and Future

This solution enhances customer experience, operational efficiency, and environmental sustainability for hotels, positioning them as leaders in technological innovation in the tourism sector.

For more details, visit the official Electronic Labels website.

We Travel Hub has launched Travelfinder, an innovative tool designed to monetise tourism services and maximise the economic potential of businesses in the sector. Travelfinder allows hotels, tourist accommodations, restaurants, and activity companies to generate additional revenue by offering complementary services to their customers.

Description of Travelfinder

Travelfinder is a customisable travel metasearch engine that helps tourism businesses offer a wide range of services such as accommodation, transportation, dining, and activities. Businesses can integrate this metasearch engine into their websites, social media, emails, and even physical spaces through displays with QR codes. This tool makes trip planning easier for customers by providing all necessary services in one place.

Objectives and Benefits

The main objective of Travelfinder is to generate a triple impact:

• For Tourists and Travellers: Providing more options and enhancing the user experience by facilitating the booking of complementary services.
• For the Geographical Area: Diversifying the tourist offering and promoting awareness and conservation of local heritage.
• For the Community: Increasing the flow of visitors and contributing to local economic development.

Key Features

Travelfinder allows tourism businesses to customise the search engine with their logo and the services they wish to offer. It is a versatile and easy-to-use solution, accessible from any communication channel. Businesses receive 80% of the commissions generated from bookings and advertisements displayed through the metasearch engine.

Implementation and Usability

Businesses can implement Travelfinder for free, benefiting from a tool that optimises the user experience and provides a comprehensive view of the destination’s tourist offerings. This tool not only enhances customer satisfaction but also generates additional revenue through cross-selling of tourism services.

Real Travel transforms the stories of regions into tourist experiences through a mobile tool. This application facilitates the connection, promotion, and management of destinations and tourist services, offering multimedia guides accessible on mobile devices. It enhances local attractions and resources, diversifying the offerings and educating users about local heritage. Additionally, the app allows for the collection of relevant data for territorial planning. Real Travel is free, and its content is developed in collaboration with local stakeholders, creating digital tourist guides with global reach thanks to geolocation. It is available for both Android and iOS.

Generating a Triple Impact on:

• Tourists/Travellers: Providing more options for resources and tourist activities.
• Geographical Area: Diversifying the tourist offering and raising awareness about local heritage preservation.
• Community: Increasing visitor flow and local economic development.

Features:

• Multi-destination Coverage: Addresses multiple destinations without territorial segregation.
• Enhanced Visibility: Increases the visibility of destinations at national and international levels.
• Traveller-Destination Connection: Facilitates connections between travellers and destinations, generating significant economic development.
• Value-Added Services: Offers added value through research and curation of tourist resources.
• Diverse Offerings: Diversifies the tourist offering based on local and cultural identity.
• Comprehensive Information: Provides information on attractions, tourist guides, activities, and more.
• Global Visibility: Enables global visibility for businesses and tourist services.
• Promotion and Sales Channel: Transforms the app into a channel for promotion, connection, and sales for local businesses.

New technologies play a crucial role in helping businesses meet tourists’ needs at every stage of their journey. The following outlines the key phases within this strategy.

Inspiration, Planning, and Booking

At this stage, the digital strategy of destinations should focus on the main channels tourists use to plan their trips:

• Websites: The primary source for information, planning, and booking. It is vital that these websites are responsive across all devices and equipped with a Content Management System (CMS) that allows for content updates and caters to different tourist profiles.
• Social Media: Increasingly important for promoting a destination and as a direct communication channel with tourists. Chat features on these platforms are essential for immediate interaction.

Share and Retain

At the end of their trip, tourists share their experiences and contact details, opening up new opportunities for destinations to engage:

• WiFi in Strategic Areas: Keeps tourists connected and enables data capture through a Customer Relationship Management (CRM) programme.
• Segmentation and Personalised Communication: Destination Management Organisations can segment visitors and communicate personally, enhancing marketing strategies based on each user’s behaviour.

The 21st century is marked by technological evolution. Since the emergence of the first websites in the 1990s, technology has progressively advanced, offering multiple solutions for online commerce and adapting these websites to electronic devices.

Technology in the Tourism Sector

This technological evolution has enabled the tourism sector to incorporate various technologies for service delivery, including Big Data, geolocation, virtual and augmented reality, among others. The use of these technologies is expected to increase exponentially in the coming years, as tourists increasingly demand technological innovation.

Phases of the Digital Transformation of Businesses

1. Traditional Business
   Companies maintain their initial positioning regarding customers, the business model, and technology, believing that digitalisation will implement itself.
2. Present and Active
   New experimental spaces emerge that promote creativity and digitalisation within the organisation.
3. Formalisation
   Initiatives become real, and change agents seek executive support to obtain greater resources and technology.
4. Strategic
   Through collaboration, individual groups see how their work and research define new strategic directions aligned with investments in digital transformation.
5. Convergence
   New models and operational teams are created that unify processes and roles, adjusting operations to provide the customer with an integrated, consistent, and unified experience.
6. Innovative and Flexible
   Both executives and leaders recognise digital transformation as a competitive element, establishing a new ecosystem to identify and act through technology and market trends.

Request your assistance in Cybersecurity for businesses!

OBJECTIVE
The Activa Cybersecurity program offers specialized and personalized advice to companies, aiming to analyze their current cybersecurity situation and develop a specific plan tailored to their needs.

PROGRAM
The program includes individual meetings with the business owner, technical audits, specialized remote work, and thematic group workshops to highlight the importance of cybersecurity in business strategy.

DURATION
Available until the budget credit is exhausted.

PREVIOUS REQUIREMENTS

• Companies classified as SMEs.
• Legally established and duly registered in the corresponding registry.
• Fulfill the requirements of Article 7 of Order ICT/819/2022, of August 12, and what is established in the Call document. (Regarding limitations due to debts, fiscal domicile, etc.).
• SME status. Companies that meet the requirements established for the category of micro, small, and medium-sized enterprises (SMEs) in Article 2 of Annex I of Commission Regulation (EU) No 651/2014. (Up to 250 workers and not exceeding 50 million in annual turnover).

GEOGRAPHICAL SCOPE

The Activa Cybersecurity program is available to companies across the national territory.

For more details and to start your application, please visit the following link or contact us directly.

Cluster del Turismo de Extremadura Tourism Cluster is a Supporting Partner of this summit.

Tourism Innovation Global Summit 2023 –TIS 2023– is the place where tourism leaders from around the world will come together to expose the daily challenges of tourism, solutions and innovative case studies that help the travel and tourism sector. Multiple activities will take place, with more than 400 speakers in 6 auditoriums; there will also be Vertical Forums, C-Suite agendas, or a Festival for Start Ups, among others.

This year, TIS 2023 promises to be a game changer, with a brand-new pavilion with more than 200 exhibiting companies showcasing their latest innovations and technologies to take tourism businesses and destinations to the next level. Along with more than 400 international experts who will participate in the World Tourism Innovation Summit to share success stories, strategies, and trends to embrace the travel revolution we are living.

The topics to be covered in this edition are multiple, among them are: AI for travel; Chat GPT; strategy; Trust; Business Intelligence; Digital Experiences; Tourism Tech Innovation; Metaverse; Cybersecurity; Loyalty Programs; Digital Marketing; Resilience; Consumer Behaviour; Travel Tracker; Contactless; Sustainability; Agenda 2030; LGTBQ+; Data Analytic.

We encourage you to attend this leading event for the travel and tourism industry, where innovation lights up, and possibilities know no boundaries.

Link to the official website: https://www.tisglobalsummit.com/