Founded in late 2020, Boldest is a startup revolutionising how travellers interact with online tourist information. Specialising in the creation of premium interactive maps, Boldest enhances the traveller experience with intuitive and engaging digital tools, optimising marketing and sales for any tourist destination.

Problem It Solves

Modern travellers have little time and seek visual and interactive content to aid their decision-making. Current tourist information is outdated, leading to ineffective promotions and high abandonment rates. According to Expedia’s “Path to Purchase” report, the process from inspiration to purchase can take over two months. Boldest allows destinations to present themselves in a novel and entertaining way during this critical period.

Key Features

• Automatic Updates: Always accurate and up-to-date information.
• Enhanced Customer Experience: Detailed information about each dish.
• Operational Efficiency: Optimisation of buffet management.
• Competitive Differentiation: Unique and advanced dining experience.
• Environmental Sustainability: Reduction of paper and plastic waste.
• Inclusivity: Accessible information for all diners.
• Innovative Marketing: Real-time promotion of menus and events.

Benefits and Future

This solution enhances customer experience, operational efficiency, and environmental sustainability for hotels, positioning them as leaders in technological innovation in the tourism sector.

For more details, visit the official Boldest website.

Reusable Electronic Labels are revolutionising hotel buffets, enhancing the interaction between tourists and hotel staff. This advanced technology provides accurate and detailed information about each dish in multiple languages, optimising both the dining and operational experience.

Objective of the Innovation

The main objective is to significantly enhance the interaction between tourists and staff in hotel buffets, offering an informed and enjoyable dining experience for guests.

Key Features

• Real-Time Automatic Updates: Always accurate and up-to-date menu information.
• Enhanced Customer Experience: Informed decisions and satisfaction of dietary preferences.
• Operational Efficiency: Optimised buffet management.
• Competitive Differentiation: Unique and technologically advanced dining experience.
• Environmental Sustainability: Reduction of paper and plastic waste.
• Promotion of Inclusivity: Accessible information for all diners.
• Innovative Marketing: Real-time promotion of menus, offers, and events.

Benefits and Future

This solution enhances customer experience, operational efficiency, and environmental sustainability for hotels, positioning them as leaders in technological innovation in the tourism sector.

For more details, visit the official Electronic Labels website.

We Travel Hub has launched Travelfinder, an innovative tool designed to monetise tourism services and maximise the economic potential of businesses in the sector. Travelfinder allows hotels, tourist accommodations, restaurants, and activity companies to generate additional revenue by offering complementary services to their customers.

Description of Travelfinder

Travelfinder is a customisable travel metasearch engine that helps tourism businesses offer a wide range of services such as accommodation, transportation, dining, and activities. Businesses can integrate this metasearch engine into their websites, social media, emails, and even physical spaces through displays with QR codes. This tool makes trip planning easier for customers by providing all necessary services in one place.

Objectives and Benefits

The main objective of Travelfinder is to generate a triple impact:

• For Tourists and Travellers: Providing more options and enhancing the user experience by facilitating the booking of complementary services.
• For the Geographical Area: Diversifying the tourist offering and promoting awareness and conservation of local heritage.
• For the Community: Increasing the flow of visitors and contributing to local economic development.

Key Features

Travelfinder allows tourism businesses to customise the search engine with their logo and the services they wish to offer. It is a versatile and easy-to-use solution, accessible from any communication channel. Businesses receive 80% of the commissions generated from bookings and advertisements displayed through the metasearch engine.

Implementation and Usability

Businesses can implement Travelfinder for free, benefiting from a tool that optimises the user experience and provides a comprehensive view of the destination’s tourist offerings. This tool not only enhances customer satisfaction but also generates additional revenue through cross-selling of tourism services.

Real Travel transforms the stories of regions into tourist experiences through a mobile tool. This application facilitates the connection, promotion, and management of destinations and tourist services, offering multimedia guides accessible on mobile devices. It enhances local attractions and resources, diversifying the offerings and educating users about local heritage. Additionally, the app allows for the collection of relevant data for territorial planning. Real Travel is free, and its content is developed in collaboration with local stakeholders, creating digital tourist guides with global reach thanks to geolocation. It is available for both Android and iOS.

Generating a Triple Impact on:

• Tourists/Travellers: Providing more options for resources and tourist activities.
• Geographical Area: Diversifying the tourist offering and raising awareness about local heritage preservation.
• Community: Increasing visitor flow and local economic development.

Features:

• Multi-destination Coverage: Addresses multiple destinations without territorial segregation.
• Enhanced Visibility: Increases the visibility of destinations at national and international levels.
• Traveller-Destination Connection: Facilitates connections between travellers and destinations, generating significant economic development.
• Value-Added Services: Offers added value through research and curation of tourist resources.
• Diverse Offerings: Diversifies the tourist offering based on local and cultural identity.
• Comprehensive Information: Provides information on attractions, tourist guides, activities, and more.
• Global Visibility: Enables global visibility for businesses and tourist services.
• Promotion and Sales Channel: Transforms the app into a channel for promotion, connection, and sales for local businesses.

New technologies play a crucial role in helping businesses meet tourists’ needs at every stage of their journey. The following outlines the key phases within this strategy.

Inspiration, Planning, and Booking

At this stage, the digital strategy of destinations should focus on the main channels tourists use to plan their trips:

• Websites: The primary source for information, planning, and booking. It is vital that these websites are responsive across all devices and equipped with a Content Management System (CMS) that allows for content updates and caters to different tourist profiles.
• Social Media: Increasingly important for promoting a destination and as a direct communication channel with tourists. Chat features on these platforms are essential for immediate interaction.

Share and Retain

At the end of their trip, tourists share their experiences and contact details, opening up new opportunities for destinations to engage:

• WiFi in Strategic Areas: Keeps tourists connected and enables data capture through a Customer Relationship Management (CRM) programme.
• Segmentation and Personalised Communication: Destination Management Organisations can segment visitors and communicate personally, enhancing marketing strategies based on each user’s behaviour.

The 21st century is marked by technological evolution. Since the emergence of the first websites in the 1990s, technology has progressively advanced, offering multiple solutions for online commerce and adapting these websites to electronic devices.

Technology in the Tourism Sector

This technological evolution has enabled the tourism sector to incorporate various technologies for service delivery, including Big Data, geolocation, virtual and augmented reality, among others. The use of these technologies is expected to increase exponentially in the coming years, as tourists increasingly demand technological innovation.

Phases of the Digital Transformation of Businesses

1. Traditional Business
   Companies maintain their initial positioning regarding customers, the business model, and technology, believing that digitalisation will implement itself.
2. Present and Active
   New experimental spaces emerge that promote creativity and digitalisation within the organisation.
3. Formalisation
   Initiatives become real, and change agents seek executive support to obtain greater resources and technology.
4. Strategic
   Through collaboration, individual groups see how their work and research define new strategic directions aligned with investments in digital transformation.
5. Convergence
   New models and operational teams are created that unify processes and roles, adjusting operations to provide the customer with an integrated, consistent, and unified experience.
6. Innovative and Flexible
   Both executives and leaders recognise digital transformation as a competitive element, establishing a new ecosystem to identify and act through technology and market trends.

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Cluster del Turismo de Extremadura Tourism Cluster is a Supporting Partner of this summit.

Tourism Innovation Global Summit 2023 –TIS 2023– is the place where tourism leaders from around the world will come together to expose the daily challenges of tourism, solutions and innovative case studies that help the travel and tourism sector. Multiple activities will take place, with more than 400 speakers in 6 auditoriums; there will also be Vertical Forums, C-Suite agendas, or a Festival for Start Ups, among others.

This year, TIS 2023 promises to be a game changer, with a brand-new pavilion with more than 200 exhibiting companies showcasing their latest innovations and technologies to take tourism businesses and destinations to the next level. Along with more than 400 international experts who will participate in the World Tourism Innovation Summit to share success stories, strategies, and trends to embrace the travel revolution we are living.

The topics to be covered in this edition are multiple, among them are: AI for travel; Chat GPT; strategy; Trust; Business Intelligence; Digital Experiences; Tourism Tech Innovation; Metaverse; Cybersecurity; Loyalty Programs; Digital Marketing; Resilience; Consumer Behaviour; Travel Tracker; Contactless; Sustainability; Agenda 2030; LGTBQ+; Data Analytic.

We encourage you to attend this leading event for the travel and tourism industry, where innovation lights up, and possibilities know no boundaries.

Link to the official website: https://www.tisglobalsummit.com/

El Periódico Extremadura news link: https://www.elperiodicoextremadura.com/caceres-local/2022/11/16/caceres-city-of-dragons-premio-innovacion-turistica-78628757.html

Europa Press news link: https://www.europapress.es/extremadura/noticia-evento-caceres-city-of-dragons-recibe-premio-innovacion-cluster-turismo-extremadura-20221115105102.html

On Monday 14th November took place the second breakfast on tourism innovation that the Extremadura Tourism Cluster has organised together with the Directorate General of Tourism. The conference in Almendralejo was a success and was attended by more than 70 participants, including representatives from the municipalities, tourist offices and entrepreneurs from the sector.

These tourism innovation conferences fall within the framework of the actions planned by the Directorate General for Tourism through the Extremadura Tourism Plan 2021-2023, which are part of the Extremadura Tourism Strategy 2030.

El Economista news link: https://www.eleconomista.es/transportes-turismo/noticias/12037851/11/22/El-director-de-Turismo-de-la-Junta-de-Extremadura-anima-al-sector-a-avanzar-en-innovacion-cooperacion-y-digitalizacion.html

Radio Comarca de Barros news link: https://rcb.almendralejo.es/noticias/10249/entregado-almendralejo-premio-innovacia-tura-stica-ciudad-dragonesa%EF%BF%BD%EF%BF%BD

HOY Almendralejo news link: https://almendralejo.hoy.es/director-general-turismo-20221114173040-nt.html

Región Digital news link: https://regiondigital.com/noticias/portada/370612-digitalizacion-innovacion-y-cooperacion-son-las-tres-claves-para-el-futuro-del-turismo.html

COPE news link: https://www.cope.es/emisoras/extremadura/badajoz-provincia/almendralejo-tierra-de-barros/noticias/director-general-turismo-insta-las-empresas-del-sector-redoblar-esfuerzos-digitalizacion-20221115_2397867

La Gaceta Independiente news link: https://www.gacetaindependiente.es/index.php?option=com_content&view=article&id=31763:el-alcalde-de-almendralejo-pone-de-relieve-la-importancia-de-la-digitalizacion-en-el-sector-turistico&catid=44&Itemid=220