After the culmination of the CulTourData project, we delved into the final reflections with Jacobo Chouza, CEO of Elo Travel, who shared his insights on this innovative project.

Throughout the project development, the primary focus was on creating interactive products such as dynamic maps, informative videos, audio guides, and an events calendar, all designed to enhance the user experience. Additionally, an internal application was implemented to gather customer navigation data, providing a valuable platform to foster creativity, promote local culture, and enhance the quality of the visit.

In the framework of the CulTourData project, we are pleased to present the final impressions from Pilar Acosta, CEO of Gran Hotel Don Manuel, who shares her reflections on this innovative initiative. During our conversation, we explored various aspects of the project and its impact on the hotel’s vision for the future.

Addressing the motivation behind Gran Hotel Don Manuel’s participation in CulTourData, Pilar highlighted the desire to make the hotel a reference point for art and culture in Cáceres. Collaboration with creative and digital professionals was crucial in developing strategies to merge accommodation with unique cultural experiences.

We also analyzed the dynamics of meetings and communication during the project, emphasizing the importance of face-to-face and virtual interaction to ensure alignment of objectives and continuous progress.

Regarding the future of the project, Pilar expressed confidence that Gran Hotel Don Manuel will be ready to launch its new cultural initiatives by the end of the year, demonstrating its commitment to excellence and innovation in the hotel industry.

The hotel’s vision is to transform accommodation into a space where artists and guests can interact, sharing knowledge and experiences in a culturally enriching environment. This approach reflects Gran Hotel Don Manuel’s commitment to offering its customers unique experiences that transcend mere accommodation.

Following the successful conclusion of the CulTourData project, we had the privilege of interviewing Basilio Domínguez, director of Hotel Alcántara, to gather his final impressions. Our main focus was to delve into the essence of their project and understand the reasons that motivated them to participate in this innovative initiative.

The project focused on enhancing the training of managerial staff in formulating digital marketing and market strategies, with special attention to improving communication with customers and implementing a new business unit within the establishment.

The marketing strategy was geared towards tracking customers on social media to optimize reservation management and enhance the restaurant experience, with the introduction of tools such as immersive experiences, QR codes for interactive menus, and video marketing strategies.

These elements form a comprehensive vision that Hotel Alcántara is adopting to excel in the competitive tourism and hospitality sector.

After completing the CulTourData project, we had the opportunity to speak with José Carlos Hernández, Management Manager at Natural&mente Accommodations, who shared his final reflections on the project.

The resources invested in CulTourData were allocated to strengthening the digital skills of the team, improving the quality of online services and products, and enhancing creativity for the development of an effective communication strategy on social media.

One of the most notable achievements was the significant improvement of the Natural&mente Accommodations website, as well as the optimization of booking and purchasing processes, which has provided greater convenience and satisfaction to customers.

The accomplishments have been remarkable: from the considerable enhancement of the website and the streamlining of booking processes to the expansion of services offered, including options such as electric bike rentals and gastronomic tips, which have enriched the guest experience at Natural&mente Accommodations.

After completing the CulTourData project, we conducted an interview with Helga González, Deputy Director at Hotel Soho Boutique Casa Don Fernando, to gather her final reflections. What was the main reason that led you to participate in the project? Do you believe that the benefits will primarily reach your company, the customers, or both parties? Among other questions.

The project focuses on implementing a marketing strategy based on the analysis of customer behavior data. Its main objective has been to create a new product linked to the cultural identity of the brand. The goal was to develop an immersive experience related to the city of Cáceres and establish an annual event that positions the brand as a reference in the sector, leading to an increase in visits to its website and, consequently, improvements in its commercial figures.

The final outcome of the project will be an interactive comic designed to enhance the online experience of existing customers and attract new profiles that may become potential customers in the future. Additionally, the creation of an annual award linked to visual arts has been conceived. Both products have the ability to adapt to other cities where the brand has a presence.

Aloha Turia, specialized in vacation rentals and short stays, has automated and digitized processes such as reservations, payments, check-in, and check-out. This update has significantly increased their competitiveness, allowing them to dedicate more time to improving guest experiences and the quality of their services.

Currently, they have focused on improving their sustainability by implementing energy-saving devices, reducing water consumption, and enhancing waste management. Additionally, they have strengthened their supply chain by opting for local suppliers and generating employment in the community.

Aloha Turia’s digitalization process aims to digitize all administrative processes, providing their entire team with real-time access to information about reservations, payments, billing, and identification control. They aspire to incorporate artificial intelligence to offer guests the best information about events and activities in the area, thus enhancing the customer experience.

To implement these innovations, they have sought to obtain financial grants to partially cover the investment, in addition to considering hiring external experts in digital technology.

The automated and digitized processes so far have allowed Aloha Turia to focus on expanding its main line of business, seeking more attractive properties in rural areas and attracting more visitors, which implies job creation and wealth in the community.

This project includes improvements in digital marketing, such as content strategies, email marketing, and web development to enhance the customer experience.

Cata con Cati, a company dedicated to activities around the world of wine, has experienced increased visibility and availability through the implementation of innovations and digitalization. These initiatives have allowed them to enhance their customer service and foster customer loyalty.

Currently, the company is focused on making its operation more sustainable. Their digitalization strategy involves reducing dependence on platforms like Booking, Civitatis, among others, and having the ability to offer a direct purchasing service through their own booking engine.

To advance this digitalization policy, they have incorporated dedicated personnel and made investments in necessary equipment and resources. The planned investment has enabled them to integrate a booking engine into their own website, which includes privacy policies, data analysis, and the creation of new tourism products in the region.

The project encompasses the creation, development, promotion, and commercialization of new Birding and Astrotourism experiences, subsidized by the Tourism 4.0 project.

Factor Ocio SL, a travel agency and tour operator, implemented on-demand Customer Relationship Management (CRM) software as part of the Tourism 4.0 Project. This software enabled them to efficiently manage customer relationships and enhance purchasing processes. As part of the digitalization process, they planned to increase their staff, leveraging the project grant.

This investment is expected to further optimize the company’s digital marketing, including advisory services, configuration, and implementation of the subsidized CRM.

Genuine Spain has made significant strides in its innovation and digitalization efforts aimed at automating processes, reducing errors, and reaching individual customers more effectively through its B2C channels. Additionally, they are keen on bolstering their cybersecurity measures and utilizing data analytics tools to better understand their customers and tailor their marketing strategies and products accordingly.

Since 2023, Genuine Spain has begun implementing a management program that includes CRM and plans to advance in blockchain and cybersecurity issues. They aspire for their website, which was previously an online sales channel, to regain its original functionality and sell more to end customers without intermediaries to achieve more favorable margins.

Digitalization is a priority for Genuine Spain, although they acknowledge the need for greater knowledge, guidance, and financial resources to progress. Their plan includes training the team and enhancing website security, in addition to investing in tools to digitalize processes. Moreover, they have a team proficient in market and business data analysis.

With the planned investment, they hope to improve customer service, better develop their marketing strategy, streamline procedures for sending travel proposals, and expedite bookings. Furthermore, they aim to better understand their customers and adjust their product and marketing strategies more effectively, rapidly, and securely.