Aloha Turia, specialized in vacation rentals and short stays, has automated and digitized processes such as reservations, payments, check-in, and check-out. This update has significantly increased their competitiveness, allowing them to dedicate more time to improving guest experiences and the quality of their services.
Currently, they have focused on improving their sustainability by implementing energy-saving devices, reducing water consumption, and enhancing waste management. Additionally, they have strengthened their supply chain by opting for local suppliers and generating employment in the community.
Aloha Turia’s digitalization process aims to digitize all administrative processes, providing their entire team with real-time access to information about reservations, payments, billing, and identification control. They aspire to incorporate artificial intelligence to offer guests the best information about events and activities in the area, thus enhancing the customer experience.
To implement these innovations, they have sought to obtain financial grants to partially cover the investment, in addition to considering hiring external experts in digital technology.
The automated and digitized processes so far have allowed Aloha Turia to focus on expanding its main line of business, seeking more attractive properties in rural areas and attracting more visitors, which implies job creation and wealth in the community.
This project includes improvements in digital marketing, such as content strategies, email marketing, and web development to enhance the customer experience.