The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

HOTEL EXTREMADURA

One of the projects chosen was that of the Hotel Extremadura, in collaboration with the creative company Kreativa and the data and digitalisation expert company Pictograma. The aim of this collaboration is to improve the customer experience, in a convenient and simple way, collected on the mobile device and thus be able to have access at any time, and in any language.

In addition, one of the main objectives is to implement the collection of data on the most used services of the hotel and to know the most visited places, both in the area and in the surroundings.

Extremadura Hotel by Sercotel is a four-star hotel accommodation offering tailor-made stays for the guest. Extremadura Hotel operates in a regional, national and international market. It has a wide range of services adapted to each user. It also offers rooms and spaces to hold social events, such as weddings or communions, or to organise work meetings or corporate events. It also has a catering service.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

MONTIJO TOUR

One of the projects chosen was that of the company Montijo Tour, in collaboration with the creative company Luis Fano and the data and digitalisation expert company Innsamble. The aim of this collaboration is to achieve an improvement in the implementation of the professional use of Social Networks and a powerful creativity that allows them to differentiate themselves from the markets without losing the essence of their brand.

In addition, the main objective of Montijo Tour is to reach urban markets, which will allow us to build different, innovative and attractive proposals. The creative tourist proposals, in short, will be shown in an attractive way to the relevant public that may be interested in this product.

Montijo Tour operates in a small market, operating a single office. It has an intuitive and comprehensive website, but most of the engagement seems to come from social media.

Montijo Tour offers its clients both the usual portfolio of tour operators and a wide range of rural resources (rural hotels, weekend getaways, cultural routes…). The current trend in tourism is to offer experiences that must be carried out with care and excellence. This is our value proposition.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

ELO TECHNOLOGIES

One of the projects chosen was that of the company ELO Technologies, in collaboration with the creative company Atakama and the data and digitalisation expert Optitur. The aim of this collaboration is to improve the interactive travel guides that make up one of the company’s lines of activity, which select the best leisure experiences to enjoy at the destination.

These guides have different functionalities, with dynamic maps, functionalities adapted to the place to offer recommended options at all times, 360º videos, audio guides and calendars of events that are happening at your destination, which can be purchased through the guides themselves.

In addition, they also store ratings from other users and recommendations for routes and points of interest. The ultimate goal is to store as much information as possible about travellers’ interests and to optimise the offer presented to them.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

TURNAEX

One of the projects chosen was that of the company Turnaex, whose commercial brand is Barco del Tajo, in collaboration with the creative company Atakama and the expert and digitalisation company Pictograma.

The aim of this collaboration is to create an interactive channel for the company’s website, with micro promotional videos guided by creativity in a natural environment, to reinforce the presence of other activities in the area, collaborating companies and local agents in all actions aimed at customers and to attract more attention to the experience. Surround our products with an unbeatable mix of nature and creative culture.

Furthermore, the aim of this project is to transmit information in a pleasant and professional way, which can be appreciated by this very special segment of tourists. And, also, to reinforce the capacity to transmit information in all channels, as it is an interactive channel and transversal to all forms of communication, foreseeing short ads, short 1 minute and 6 to 8 minute videos, taking care of the aesthetics and the capacity of transmission and broadcasting in any support, to be able to implement a professional use in Social Media.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

RUTAS FLUVIALES DEL JÚCAR

One of the projects chosen was that of the company Rutas Fluviales del Júcar, in collaboration with the creative company Kreativa and the data and digitalisation expert Optitur. The aim of this collaboration is to improve the range of tourist activities offered on their website and the customer experience, as well as being able to attract a greater number of new customers.

Rutas Fluviales del Júcar is a tour operator, specialised in inland and nature tourism, which develops and practices all kinds of active and cultural tourism activities. It is located in the Valencian Community, in the Júcar and Cabriel River Valley. Its clients are usually adventurous tourists, as apart from its river cruise, it offers different activities to do in the surroundings of the river, such as water activities, guided routes and hiking, as well as tourist trains.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

MANAGEMENT OF ACCOMMODATION NATURALMENTE

One of the projects chosen was that of the company Naturalmente Gestión de Alojamientos, in collaboration with the creative company Amantes de Mentes and the data and digitalisation expert Juan José Cerezo. The aim of this collaboration is to improve the website and booking systems of the accommodations, allowing the personalisation of the stay with a few resources or products that the client can access at the time of purchase, which will generate more affinity, income and satisfaction.

The evolution of digital tools in the tourism sector has advanced significantly in the last 5 years, the adaptation of the company to technology is part of survival and this project explores new direct marketing techniques to reduce intermediation costs and improve web visibility, as we believe that when the customer finds an immersive experience in the main channel, 90% of the direct booking is assured; when data is missing, images are not taken care of or the discourse is weak, the customer senses it. This is why we work on improving the digital experience to bring customers to our booking portal more easily.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

HOTEL ALCÁNTARA

One of the projects chosen was that of Hotel Alcántara, in collaboration with the creative company Pictograma and the data and digitalisation expert Juan José Cerezo. The aim of this collaboration is to improve the hotel’s catering services, thereby improving the experience of guests staying at the hotel.

The main objective is to increase the digital development of the company, through a creative and innovative project, as well as technological, creating digitalised and interactive menus and raising the diner’s experience to a level of cultural knowledge of the gastronomic environment they visit.

In this way, a greater and better positioning of the hotel accommodation will be achieved, offering a different experience in the field of catering, and producing a competitive advantage as an establishment.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

GRAN HOTEL DON MANUEL

One of the projects chosen was that of the Gran Hotel Don Manuel, in collaboration with the creative company Amantes de Mentes and the professional data and digitalization expert Juan José Cerezo.

The aim of this project is to offer customers an intense, brief but participative artistic experience and a wide range of resources to complement their visits to cultural destinations.

The basic point of the project is based on the idea of living with artists of any discipline (plastic arts, painting, sculpture, cinema, theater…) to share their knowledge with those interested in workshops, happenings, seminars, etc., and to be able to participate in the creative activity.

Current trends in tourism go a step beyond “storytelling” and we want to turn them into “storyliving”, offering experiences that must be carried out with professionalism and respect for the creative space that is created around an artist. This is our value proposition.

All hotels are on a street, but GHDM has its own street, its own square… It is “a city within a city”. Although it is a hotel of modern construction, it shares history and space with the old Colegio San Antonio de Padua. 80 years of history of a building through which generations of students have passed and which is a wonderful reference on which the history of Gran Hotel Don Manuel has begun to be built.

Partner entities

Dancing Histor(y)ies, Binding Communities and Heritage Through Dance, is a European project, co-funded by “Creative Europe” (project id: 101099222), aimed at binding local communities and cultural heritage through dance. 

Dancing Histor(y)ies aims to create a common and adaptable general model to be disseminated and exploited on a European scale, with the objective of combining the tangible cultural heritage of the sites involved with the intangible heritage of local communities and their histories, fused through the creativity of dance.

During the months of development, several meetings have been held by the partners, the first was in April in Cyprus, for the presentation of the project, and the second was held in August in Sardinia, taking advantage of the celebration of the NID Platform in Cagliari and making a study visit to the Peninsula of Tharros and its fabulous archaeological site. In addition, the partners have made several study visits to the archaeological sites that are part of the project in order to start planning the performances of the Dancing Histor(y)ies Festival that will take place in 2024. 

The programme involves thirteen institutions from eleven different European countries with extensive experience in cultural site management, performing arts, dance production, research and training, as well as in the design, management and evaluation of EU-funded projects. 

• Institutional partners: Associazione Enti Locali per le Attività Culturali e Di Spettacolo (Italy), Consorcio Patronato del Festival de Merida (Spain), I Borghi Srl (Italy), Arheoloski Institutv (Serbia), EKPOL (Greece).
• Artistic partners: 420 people (Czech Republic), Polski Teatr Tanca (Poland), Fondasiya Art Link (Bulgaria), Aloni & Brummer Productions (Sweden).
• Technical partners: Technologiko panepistimio kyprou (Cyprus), Asociación AEI Cluster del Turismo de Extremadura (Spain), Kulturális Örökség Menedzserek Egyesülete (Hungary), Mapa das Ideias (Portugal).

More information about the study visit in Mérida: https://www.regiondigital.com/noticias/portada/382423-el-festival-de-merida-anfitrion-proyecto-dancing-historyies-visita-de-estudio-a-merida.html

Today, 7th August, we have held a meeting with the selected companies of the European project CulTourData in “El Círculo”, headquarters of the Red Circular Fab of the Diputación de Cáceres.

Members of the 10 selected SMEs have attended, in person and online, with the aim of taking the next steps in the implementation of the project, and begin to develop the activities planned for each one.

The CulTourData project is funded by the COSME (Competitiveness of Enterprises and Small and Medium-sized Enterprises) programme of the European Commission. The main objective is to support European Cities of Culture (ECoC) to achieve a sustainable growth of cultural tourism, through collaboration with cultural and creative industries, and innovation based on data and digitisation.

We thank the attendees for their participation, and Maribel Orjuela, director of dynamisation of El Círculo for giving us this space.