María José Curto, President of the Extremadura Tourism Cluster, highlights the importance of conference tourism for the economic development of Cáceres. She emphasises the efforts made to position the city as a conference destination, raising awareness of its economic potential. She also points out the positive impact of these events on the local economy, creating new opportunities for service providers.

Furthermore, she notes that conferences are often held during weekdays, which increases overnight stays and stimulates midweek activity. She highlights spring and autumn as the peak seasons for conferences, with a significant rise in advance bookings for 2024 and 2025, reflecting confidence in the city’s ability to host these events.

However, María José identifies transport as the main challenge for Cáceres’s tourism industry, though measures such as chauffeur services and organised coach transport are being implemented to mitigate the issue.