The Cáceres Tourism Council plays a crucial role in the promotion and development of the city's tourism sector. In charge of promoting the city's cultural and heritage assets, it works in close collaboration with various entities to attract visitors. Cáceres, renowned for its historical legacy, is supported by the council in the organisation of cultural events and the preservation of its heritage. In addition, the promotion of tourist routes and the management of tourist information are priority areas. Collaboration with local businesses and participation in regional initiatives reflect the council's commitment to promoting tourism as an economic and cultural engine for the city, ensuring an enriching experience for visitors.