Technological Innovation in Tourism: Meeting the New Demand

Personalisation and Tailored Experiences

The tourism sector is adopting advanced technologies to meet the growing demand for personalised experiences. Artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) are transforming how travellers interact with destinations. Hotels, for instance, are integrating these technologies to offer differentiated experiences, such as interactive entertainment spaces and gamified activities.

Digital Transformation and Sustainability

Augmented reality in museums and historical cities allows tourists to visualise the past of the places they visit. Additionally, the incorporation of AI and other technologies facilitates the creation of innovative and multisensory culinary experiences. Social media plays a crucial role in connecting with Generation Z, using platforms like Instagram and TikTok to influence travel decisions and effectively promote tourist destinations.

Key Benefits:

• Enhanced Engagement: Immersive technologies increase tourist participation and interest.
• Unique Experiences: Personalisation and gamification provide memorable travel experiences.
• Operational Efficiency: AI and digital technologies optimise tourism management and improve sustainability.