The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.
The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).
Aloha Turia, specialized in vacation rentals and short stays, has automated and digitized processes such as reservations, payments, check-in, and check-out. This update has significantly increased their competitiveness, allowing them to dedicate more time to improving guest experiences and the quality of their services.
The automated and digitized processes so far have allowed Aloha Turia to focus on expanding its main line of business, seeking more attractive properties in rural areas and attracting more visitors, which implies job creation and wealth in the community.
